Digital Marketing Officer at Peoplelink Consultants Ltd

(Kshs35,000)

Our client, a research and training organization is looking for a savvy candidate who is willing to learn and grow to join our marketing team as a Digital Marketing Officer.

Duties and Responsibilities:

1. Update and maintain events in backlinking websites.
2. Update, maintain and optimize our website’s content.
3. Plan and execute all digital marketing, including SEO, social media and paid advertising campaigns.
4. Design and maintain our social media presence.
5. Monitor and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
6. Identify trends and insights, and establish new growth strategies.
7. Strong analytical skills to interpret and utilize data to make decisions.
8. Evaluate opportunities / new target markets and conduct competitor analysis.
9. Design graphics for events and social media content.

Qualifications and Requirements:

• 2-3 years of experience in Search Engine Marketing/Digital Management.
• Experience using a WordPress site.
• Solid knowledge of website analytics tools.
• Experience in setting up and managing Google Ads campaigns.
• Deep understanding of social media platforms.
• Bachelor's degree in marketing or related courses.
• Certifications in marketing courses is an added advantage.