Digital Marketing Specialist at Uzapoint

Responsibilities:

•  Develop and execute digital marketing strategies to increase brand awareness and drive customer engagement
•  Create compelling and visually appealing graphics for digital marketing materials, including social media posts, website content, and email campaigns
•  Optimize website content for SEO to improve search engine rankings and increase organic traffic
•  Monitor and analyze website performance metrics to identify areas for improvement and implement solutions to enhance user experience
•  Collaborate with crossfunctional teams to ensure consistency in messaging and branding across all digital channels
•  Stay uptodate on industry trends and best practices in digital marketing, SEO, and graphic design to continuously improve strategies and tactics

Qualifications:

•  Bachelor's degree in Marketing, Communications, Graphic Design, or related field
•  Proven experience in digital marketing, SEO, and graphic design
•  Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)
•  Strong knowledge of SEO best practices and tools like Google Analytics, SEMrush, or Moz
•  Creative thinker with a keen eye for design aesthetics and storytelling
•  Excellent communication skills and ability to work effectively in a collaborative team environment