Digital Media Buyer at ICEA Lion Group

The Digital Media Buyer will work with the wider Marketing & Communications team to implement strategies aimed at targeting and purchasing digital media on the appropriate channels in order to maximize brand and product/services visibility and engagement as well as advancing the desired brand voice and image of the ICEA LION Group brand; products/services to our desired audiences in the digital/online/social media space. The key role of the Digital Media is to design strategies and plans to enable ICEA LION select the right digital media channels and buy the media at the desired cost. These activations will cut across programmatic and paid platforms. The resource will also ensure continuous monitoring for optimization and analytics of the allocated budget in support of brand and product/services promotion initiatives

Key Responsibilities:

Including but not limited to:

• In conjunction with the wider marketing team, contribute to the development of strategies, initiatives and budgets to deliver on ICEA LION Group’s regional strategic objectives
• Provide insights on the most cost effective digital/online/social media investments and report on expenditure and media value and impact during media negotiations
• Execute ongoing and approved digital/online/social campaigns according strategy and budget by planning for and purchasing the appropriate digital media per campaign; including co-ordination of campaign details, audiences, assets, tags and URLs with internal and external teams.

• Execute, launch, and deliver digital media buying in full against campaign KPI(s)
• Negotiate with digital media sales companies to obtain the best rates and most appropriate media
• Set up and optimize campaigns: Google Ad Servers, DSPs, Search platforms, Facebook, Instagram, Twitter and YouTube
• Work with approved vendors to set and optimize campaigns on LinkedIn
• Work with advertisers during the process of real-time bidding to get great spots on high-traffic websites.
• Communicate with media sales people to adjust media schedules in response to audience figures
• Work with Digital Community Officer to maintaining accurate digital budgets and spend summaries
• Provide advanced reporting on campaign performance in liaison with analytics team members
• Maintain the media buying records, logs, reports, analyses for real-time review by the wider marketing and business teams
• Undertake research and analyze data using specialist industry resources.
• Identifying target audiences and analyzing their characteristics, behavior and media habits;
• Build and maintain contacts and relationships with digital media owners and publishers
• Communicating with media sales people to adjust media schedules in response to audience figures;
• Provide insights on how to promote the desired brand image and voice on ICEA LION’s digital/online/social media platforms and audiences
• Provide key audience/platform insights, trends and best practice (including competitor analysis) that inform and deliver on strategy as well as provide innovation ideas/insights to enhance our brand, products and services
• Generate weekly and monthly reports to track progress and report on digital media buying performance
• Continually develop competencies in line with personal and professional goals in order to deliver on functional objectives

Skills & Knowledge

• In-depth understanding of the digital marketplace and advanced targeting tactics, data management platforms and tag management solutions
• Knowledge of digital/online/social media platforms, audience management and analytics
• Passion for technologies used to support digital advertising operations – ad serving, audience management tools, inventory applications, and third-party tags
• Well versed in the Microsoft Office suite specifically Excel and PowerPoint
• Strong analytical skills, ability to relate results to business objectives
• Good interpersonal skills
• Good organization and planning skills with the ability to prioritize and multi-task
• Ability to effectively co-ordinate the efforts of stakeholders such as colleagues and business partners
• Strong team member and ability to promote a positive atmosphere throughout the organization.
• Must be a self-starter and take initiative
• High level of energy with the ability to work under pressure in fast paced environment
• Capable of working with minimum supervision, able to manage time and meet tight deadlines
• Photography, videography &amp; editing skills would be an added advantage<strong> </strong>

Education &amp; Experience

• 1+ years of hands-on experience in a digital planning/buying role, including platform experience in programmatic (such as DV360, TTD) and paid social (Facebook, Twitter, YouTube, Instagram &amp; LinkedIn) technologies
• Participation in at least one full planning cycle and development/implementation of at least two media plans
• Experience working at a financial services firm is an added advantage
• Certification in Digital Marketing / Digital Media Management / Digital Media Buying is an added advantage
• Diploma / Bachelors’ Degree in Marketing, Communications, Digital Advertising or any other relevant field would be an added advantage