Digital PR & Social Media Associate at CDL Human Resource

Role Overview

• We are seeking a results-driven and highly motivated Digital Sales & Marketing Executive to lead our online sales growth. This role combines digital marketing, eCommerce management, and direct customer engagement to drive revenue through our online platforms.

Key Responsibilities

• Manage and grow all company social media platforms (Facebook, Instagram, TikTok, etc.)
• Handle daily posting, content creation, and audience engagement
• Respond to customer inquiries promptly across all digital channels
• Convert online inquiries into actual sales
• Manage and update the company eCommerce website (products, pricing, promotions)
• Monitor online orders and ensure smooth fulfillment coordination
• Develop and execute digital marketing campaigns and promotions
• Analyze performance metrics and optimize campaigns for better results
• Maintain strong online customer relationships and brand reputation

Benefits

Key Requirements

• Proven experience in digital marketing and online sales
• Strong understanding of social media platforms and trends
• Experience managing eCommerce platforms/websites
• Excellent communication and customer handling skills
• Sales-oriented mindset with ability to close deals
• Basic graphic design or content creation skills is an added advantage
• Self-driven, organized, and results-focused

Key Performance Indicators (KPIs)

• Online sales revenue growth
• Customer response time and conversion rate
• Social media engagement and growth
• Website performance and order volumes