Digital Presence, Communications & Marketing Consultant at Excelon Limited

Key Roles and Responsibilities

• Develop and maintain the organization's online presence across websites, social media platforms, and digital directories.
• Ensure brand consistency across all digital channels.
• Monitor and improve website performance, user experience, and search engine visibility (SEO).
• Develop internal and external communication strategies.
• Draft and review press releases, newsletters, reports, speeches, and corporate communications.
• Manage stakeholder communication and public relations activities.
• Respond to media inquiries and coordinate crisis communication when necessary.
• Develop and implement digital marketing campaigns.
• Manage email marketing, social media marketing, and content marketing initiatives.
• Identify target audiences and create strategies to increase brand awareness and lead generation.
• Coordinate marketing activities with sales and business development teams.
• Create and oversee the production of engaging content including articles, blogs, graphics, videos, and promotional materials.
• Develop content calendars and campaign schedules.
• Ensure all content aligns with organizational goals and brand guidelines.
• Manage social media accounts and online communities.
• Develop social media campaigns to increase engagement and followers.
• Monitor analytics and prepare performance reports.
• Strengthen and protect the organization's brand image.
• Ensure consistent messaging across all communication channels.
• Develop branding materials and promotional collateral.
• Monitor key performance indicators (KPIs) for marketing and communication activities.
• Analyze campaign performance and recommend improvements.
• Prepare monthly and quarterly performance reports for management.
• Build relationships with clients, partners, media houses, and other stakeholders.
• Coordinate events, webinars, and promotional activities.
• Support customer engagement and reputation management initiatives.