Director Treasury Sales at Cellulant Corporation

Summary Overview

• As a leading payments company, Cellulant manages the collection and settlement of merchant funds in multiple currencies across various markets within and outside of Africa. We also handle funds from merchants for 'last mile' payouts across different regions. Some of our customers, such as ride-hailing and online food delivery companies, require both collection and payout services, necessitating an additional level of funds management. We often collect in multiple local currencies for these customers and settle the aggregated amount in USD. We support our customers in many African markets, offering payment methods through mobile money, bank transfers, and card transactions.
• In certain markets, we collaborate with other payment companies to enhance our service offerings.
• Our top priority is protecting our customers' funds, ensuring timely and accurate settlements, and swiftly resolving any disputes that may arise. To continuously improve our services, create internal efficiencies, and mitigate the inherent risks in managing payment flows, we are expanding the functionality of our payment platform.
• As a Treasury Sales Director, you will be responsible for driving financial strategies, managing treasury operations, optimizing foreign exchange (FX) sales, and strengthening banking and client relationships. Your primary focus will be on onboarding off-takers and banks, optimizing FX rates, and closing high-value deals. You will play a pivotal role in ensuring efficient cash management, risk mitigation, and strategic financial planning while aligning treasury sales with the company’s broader financial objectives.

Core Responsibilities:

Strategic Financial Planning & Forecasting

• Develop and implement financial strategies aligned with company objectives to optimize liquidity and enhance profitability.
• Conduct financial forecasting, scenario analysis, and cash flow modeling to support decision-making and long-term treasury planning.
• Monitor and analyze market trends, FX fluctuations, and macroeconomic indicators to drive risk-adjusted treasury strategies.
• Identify opportunities for revenue growth through treasury products, FX solutions, and liquidity management offerings.

FX Sales & Rate Optimization

• Develop and execute FX pricing strategies to optimize margins and offer competitive rates to clients.
• Manage currency exposure, hedge FX risks, and execute foreign exchange transactions at optimal market conditions.
• Expand the company’s FX sales capabilities, offering customized solutions to businesses with cross-border payment needs.
• Work with trading desks and banks to ensure cost-effective and timely currency conversions.

Onboarding & Relationship Management (Banks & Off-Takers)

• Identify, onboard, and manage off-takers (corporate clients requiring treasury solutions), ensuring smooth integration into the company’s treasury ecosystem.
• Strengthen and maintain relationships with banks, financial institutions, and fintech partners to expand treasury offerings.
• Negotiate favorable FX rates, transaction fees, and credit terms with banking partners to maximize profitability.
• Develop a client acquisition and retention strategy to grow treasury sales revenue.

Sales & Business Development for Treasury Products

• Lead business development initiatives for treasury sales, identifying new markets and customer segments.
• Develop treasury product offerings, including FX hedging solutions, multi-currency cash management, and liquidity optimization services.
• Collaborate with Product, Risk, and Finance teams to enhance treasury solutions and address customer pain points.
• Structure and close high-value treasury sales deals that align with company revenue objectives.

Deal Execution & Revenue Growth

• Drive high-value FX transactions, cash management services, and structured treasury products to maximize revenue.
• Leverage data insights and analytics to refine FX trading strategies and optimize pricing models.
• Work closely with legal and compliance teams to ensure smooth contract negotiations and deal closures.
• Ensure quick execution of FX trades and settlements, minimizing slippage and transaction costs.

Cross-Functional Collaboration & Leadership

• Lead the Treasury Sales team, ensuring a high-performance culture and strong business alignment.
• Work closely with Finance, Risk, Product, and Tech teams to enhance treasury offerings and improve operational efficiencies.
• Champion continuous process improvements to reduce transaction costs and enhance execution speed.
• Provide training and guidance on FX risk management, liquidity strategies, and treasury best practices.

Must have experience:

• 7-10 years of experience in Treasury Sales, FX Trading, or Financial Markets within a bank, fintech, or payments company.
• Strong knowledge of foreign exchange markets, liquidity management, and risk mitigation strategies.
• Proven experience in onboarding and managing relationships with banks and corporate clients.
• Strong negotiation and deal-closing skills, with a track record of high-value treasury transactions.
• Hands-on experience in financial forecasting, cash flow management, and FX rate optimization.
• Knowledge of regulatory requirements and risk frameworks governing treasury and FX operations.
• Strong understanding of running a Treasury sales team in a scale-up or fast-growing environment, with the ability to navigate ambiguity and effectively manage change.

Experience that will count in your favour:

• Demonstrated success in scaling and optimising processes through automation.
• Strong technical acumen with the ability to work closely with Engineers, Sales and Product Managers to enhance processes, products, and platforms.
• Proficiency in operational performance management and KPI reporting, with a focus on making data-driven decisions.
• Experience managing a "first line of defence" function from both regulatory and audit perspectives.
• Experience collaborating with external vendors, such as banks and fintechs, ideally in an international setting with a focus on Africa.

Qualification:

• Bachelor's Degree in Finance, Business Administration, Operations Management, or a related field.
• Professional Certifications in Payments Processing, Financial Management, or Operations Management (e.g., Certified Treasury Professional (CTP), Certified Payment Professional (CPP), are highly desirable.
• An advanced degree (MBA or something similar) is a plus but not mandatory.
• Strong Technical Knowledge of payment processing systems, financial reconciliation software, and automation tools.
• In-depth Understanding of the regulatory environment for financial operations, particularly in payment systems and compliance.
• Leadership Experience with formal training or certifications in leadership, people management, or organisational behaviour is an added advantage.

Skills:

• Extensive Payments Experience: Deep understanding of payment reconciliation processes and infrastructure, with hands-on experience in the payments industry.
• Strong Operations Management: Demonstrated success in leading high-performing operations teams within a fast-growing and dynamic environment, with a focus on scalability and efficiency.

Personal attributes:

• Passion for Excellence: A commitment to developing and maintaining a best-in-class operation, consistently striving for improvement and high standards.
• Data-Driven Decision Maker: Focused on operational excellence through informed, data-driven decisions.
• Pragmatic and Hands-On: A practical approach to leadership, willing to delve into the details when necessary to ensure success and operational integrity.