Role Purpose
The Equipment Rental Manager is responsible for the overall management and performance of XCMG’s equipment rental business in Kenya. The role oversees the full rental lifecycle, including business development, client and contract management, equipment scheduling, maintenance coordination, utilization optimization, and financial performance. The objective is to drive profitable growth, ensure high equipment availability, and deliver excellent customer satisfaction while maintaining compliance and operational efficiency.
Duties and Responsibilities
Rental Business Development
- Develop and implement strategies to grow the equipment rental client base and revenue
- Identify new market opportunities, contractors, and project-based rental demand
- Support pricing strategies to remain competitive while protecting margins
Performance Focus:
- Quarterly rental revenue growth of at least 5%
- Minimum of two new rental clients acquired per quarter
Equipment Scheduling & Logistics
- Plan and coordinate equipment allocation across projects and clients
- Oversee delivery, mobilization, demobilization, and retrieval of rental equipment
- Optimize fleet utilization to maximize return on assets
Performance Focus:
- Equipment utilization rate of at least 80%
- On-time delivery and retrieval performance of at least 95%
Maintenance & Equipment Availability
- Oversee preventive and corrective maintenance programs
- Ensure equipment is safe, compliant, and rental-ready always
- Coordinate maintenance teams and external service providers
Performance Focus:
- Equipment downtime maintained at or below 5%
- Maintenance costs controlled within approved budgets
Contract & Compliance Management
- Prepare, review, and manage rental agreements and supporting documentation
- Ensure compliance with contractual terms, safety standards, and regulatory requirements
- Mitigate commercial, legal, and operational risks
Performance Focus:
- 100% contract compliance
- Zero legal disputes arising from contract management failures
Customer Relationship Management
- Build and maintain strong relationships with key clients, contractors, and partners
- Act as the primary escalation point for customer issues
- Drive high levels of customer satisfaction and long-term retention
Performance Focus:
- Client retention rate of at least 90%
- Customer satisfaction score of 4.5 out of 5 or higher
Reporting & Financial Performance
- Monitor rental rates, operating costs, and profitability
- Prepare monthly operational and financial performance reports
- Manage and report on the rental business P&L
Performance Focus:
- Monthly rental business P&L reporting
- Gross profit margin on rentals of at least 30%
Requirements
Qualifications, Experience & Competencies
Education
- Diploma or Degree in Mechanical Engineering, Business, or a related field
- Bachelor’s degree in Engineering or Business Management preferred
Experience
- Minimum of 5 years’ experience in equipment rental, construction, or heavy machinery management in Kenya
- Experience with XCMG or comparable heavy equipment brands is an advantage
Knowledge & Skills
- Strong knowledge of construction equipment and the local rental market
- Understanding of contract management and commercial terms
- Proficiency in rental management systems and reporting tools
Core Competencies
- Strong commercial and operational management skills
- Excellent customer service and negotiation ability
- Leadership, problem-solving, and analytical capability
Language
- Fluent in English and Swahili
- Additional local languages are an advantage