Expansion Assistant at Lapaire Glasses

Do you want to help improve their lives by helping them see better?

Lapaire is a dynamic and committed pan-African start-up that is revolutionising the eyewear market in Africa.

At Lapaire, we believe that everyone has the right to see well!

However, getting quality eyewear is still often too expensive and complicated.

That's why we offer free vision tests and affordable eyewear. We are committed to providing a personalised experience for our customers, and a product that meets their needs so that buying glasses becomes a real pleasure.

We support our customers every step of the way: a telephone chat service to answer any questions, mobile clinics offering eye tests, online sales, free delivery and instalment payments.

Our ambition is to make eyewear accessible to everyone in Africa! Lapaire is currently present in Kenya, Uganda, Ivory Coast, Burkina Faso, Mali, Benin and Togo and plans to expand to other countries on the continent in 2020, such as Guinea-Conakry.

Join the adventure now and be part of the vision revolution in Africa!

Job Description

Location: Nairobi, Kenya - position to be filled as soon as possible

The Expansion Assistant is a key player in the group's commercial development by implementing the Group's strategy of expanding its network of Optical centers. The Expansion Assistant will work on a daily basis with the Expansion Manager for East Africa and English-speaking countries. Lapaire is expanding to new horizons very soon and we would like the successful candidate to help make this a reality!

His/her mission is divided into two parts:

Develop new points of sale from A to Z:

• Identify the perfect location for our future shops in our target cities, taking into consideration the Group's selection criteria.
• Finding the premises and negotiating the rental lease for our future points of sale
• Recruiting craftsmen and supervising the interior and exterior work of our future sales outlets (painting, tables, shelves, panels etc...)
• Buying office supplies and ensuring the installation of furniture and marketing materials (making stamps, business cards, cupboards, advertising material, internet terminal etc.).
• Guarantee the respect of the Lapaire image in our points of sale.

Participate in the induction of staff on site and monitor the launch of the commercial activity:

• Learn about our working methods and tools (CRM) on the different professions existing in our points of sale (sales and optician professions).
• Participate in the recruitment of staff for our future sales outlets in order to build a strong winning team.
• Partially provide training for the staff of our future sales outlets in order to pass on the group's working methods and tools.
• Supervising the launch of our commercial activities in order to guarantee the quality of the Lapaire service and the Lapaire brand image.

Required profile

• Higher education (at least 3 years) in Administration/Commerce, Sales and Marketing, Logistics.
• At least 1 year of professional experience ideally in a similar position (e.g. business development, expansion or sales & marketing).
• Applicants that have been involved in expansion in their respective organizations in terms of opening new branches will have an advantage.
• You are comfortable with analysis tools such as Excel/Google sheets and with IT in general.
• You are willing to travel extensively in the sub-region and are a person with hands-on experience.

Personal qualities to succeed in this position

• Rigorous and Organised: you don't waste time and know exactly where you stand in your tasks.
• Motivated and passionate: Your desire to succeed and your passion for your job drives you
• Resourcefulness: you are not afraid to find solutions by yourself.
• Ability to analyse a market: you have a good business feeling and an entrepreneurial spirit.
• Outstanding negotiator: You can convince and influence with integrity.
• Persevering: You face difficulties and find the resources to move forward on your own.
• Ease of relating: You can easily build relationships.
• Trustworthy: You are a person of deep integrity and responsibility