Field Marketing Officer - Mobility at M-KOPA Solar

Job Purpose

• We are looking for a Field Marketing Officer within the Mobility Department who is, organized, and proactive about. You will help support and implement our sales activities to grow the sales of electric motorbikes. Your main objective will be to implement sales and marketing strategies, create leads, and help achieve sales targets.
• You will report to the Mobility Sales Operations Manager.

Duties and Responsibilities:

• Sales Execution: You will execute sales strategies to promote and sell electric motorbikes to potential customers. Conduct field visits and community meetings and engage with customers to understand their needs, address inquiries, and provide product demonstrations. Exceed sales targets through lead generation, prospecting, and sales closure.
• Lead Generation and Conversion: You will identify and qualify potential leads through different channels such as field visits, customer referrals, partner networks, and local communities. Build relationships with potential customers, understand their requirements, and guide them through the sales process to guarantee a high conversion rate.
• Market Support: You will support marketing projects and campaigns by distributing promotional materials, organizing local events, and participating in trade shows or exhibitions. Collaborate with the marketing team to provide feedback on customer preferences, market trends, and competition insights.
• Relationship Building: You will establish relationships with customers, local communities, local leaders and influencers, and institutions. Use these relationships to create leads, build brand loyalty, and enhance M-KOPA's market presence.
• Product Knowledge: You will stay up to date with product features, benefits, and industry trends related to electric motorbikes. Communicate the value proposition and benefits to potential customers, addressing any concerns or objections they may have.
• Reporting and Data Collection: You will collect relevant data during field activities, including customer feedback, stage mapping, market insights, and competitor information. Prepare regular reports on sales activities, lead generation, and sales conversion rates. Provide insights to the Sales Operations Manager for continuous improvement.
• Development: You will enhance your sales skills and product knowledge through training programs and workshops. Share best practices and contribute to the development of sales strategies within the team.
• Compliance and Ethics: You will conduct all activities in compliance with company policies, local regulations, and ethical standards. Uphold our values in all interactions with customers, stakeholders, and team members.

Skills, Competencies and Experience:

• Have a Diploma or Degree in Sales, Marketing, or a related field.
• Can work with Excel (can maintain complex spreadsheets) and mobile sales tools.
• 1 year of professional experience in sales, marketing, or related field.
• Have previous experience in direct-to-consumer sales, in the automotive industry.
• Promote excellence and hitting targets and figure out how to do so.
• Love translating insights from the field into new sales projects and process improvements.
• Pride yourself in finding the best way to connect with customers and build trust and relationships.
• Are excited about working in a startup team (within a larger company) to bring a new product division to life.
• Are an excellent team player.
• Enjoy working with colleagues across different teams and are flexible to work in a dynamic market.