Field Promoter at Syngenta

Job Description

ROLE PURPOSE

• To promote the Syngenta offer in specified key areas & locations, according to individual plan agreed with manager.
• To carry out demonstrations & field days and liase/involve with Mazao Club Members & incorporate specific products promotional campaigns to optimise sales in the area.
• To achieve agreed demo/ targets.(Stockist sales where appropriate)

Accountabilities

• To implement agreed demonstration plans / promotion plans within specified timeframe.
• To operate effectively without supervision & within agreed expenditure budgets.
• To keep abreast of market trends, pricing and competition activities, feeding back regular information to Crop Sales Manager as changes arise.
• To be technically competent and provide accurate & appropriate recommendations in an ethical manner, in order that the growers achieve best return on investment from using a Syngenta product.
• To provide the grower & stockist with advice on the benefits , safe use & handling of Syngenta agrochemicals.
• Ensure key information about growers, stockists (eg. Names, address, email, crops grown, products used etc) is collated and provided to Area Manager for SFDC
• To give regular feedback on progress and success or otherwise of demonstrations/ products penetration and propose any changes that suits the promotion environment at any one period.
• To defend and promote the image of the company including representing the company in a professional and competent manner.

Qualifications

KNOWLEDGE SKILLS & EXPERIENCE:

Critical Knowledge

• An agricultural or business related Degree/diploma(or expected to graduate in 12 months)/or agricultural based cirtificate accompanied with over 2 years hands on experience.
• Be local resident with being fully conversant with the agric trends in the area.
• Must be a mobilizer.
• Knowledge of how to set up demonstrations to extract the Unique Selling Points of our products.

Critical Skills

• Leadership – ability to organise and carry out demos.
• Delivery / performance orientation.
• Language skills – must be profficient in at least two local langauges (one to be Kiswahili) and also fluent in oral and written English.
• Self motivated. Able to work in isolation & with minimum supervision.
• Ability to deliver results within short turn around timeframe.
• Good presentation skills for group sessions.

Critical Experience

• Previous experience in products demonstrations / selling in farmer-based environment.
• Relevant business experience in local environment is advantageous.