Field Sales Representative at Diageo

About the role

To contribute to the performance of the Sales & Distribution organization by implementing and executing a Territory  Sales & Distribution plan that meets brand, volume, merchandising and promotion objectives for each outlet in order to achieve the overall area or channel trade marketing objectives

The Field Sales Representative will cover the retail outlets on the basis of a pre-assigned route/plan.

Key Accountabilities:

• Develop and implement a territory trade marketing plan which meets the objectives of the area trade marketing plan in the areas of brand, volume, merchandising and promotion.
• Ensure that the territory distribution objectives of brand availability, stock holding and stock rotation are achieved.
• Ensure that price is in line with the company strategy
• Implement promotions, develop and execute merchandising programmes at POS with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the strategic brands.
• Provide market information and reports on performance of customers, brands and competition to ensure that the relevant marketing people are fully informed.
• Build loyalty by providing support to the trade through regular visits, accurate communication, problem solving, specialized advice and fair trade.
• Maintain accurate and relevant outlet information.
• To constantly monitor the achievement of yearly/cycle objectives through accurate reporting and feedback.
• Encourage adult consumers and retailers to buy EABL's brands and strengthen brand loyalty.
• Manage financial accounts, assigned assets and material to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible.

Qualifications and Experience Required:

• Bachelor’s degree