Fundraising Team Copywriter at Greenpeace

The Copywriter will play a vital role in enhancing donor engagement through compelling, impactful, and strategic communication. This role is responsible for crafting high-quality content for all donor communications, including new donor onboarding, fundraising updates, and tailored donor journeys across multiple channels such as email, WhatsApp, and SMS.

Key Responsibilities:

• Content Development: Create persuasive, donor-centric content for various fundraising campaigns, appeals, and stewardship communications.
• New Donor Onboarding: Develop and refine welcome messages and onboarding content to nurture relationships from the outset.
• Donor Journeys: Craft personalized messaging sequences to support donor retention, reactivation, and upgrade strategies.
• Multi-Channel Communication: Adapt content for different platforms, including email, WhatsApp, SMS, and other digital channels, ensuring consistency in tone and message.
• Fundraising Updates: Write regular updates to keep donors informed about the impact of their contributions.
• Volunteer and Youth Activist Manuals: Develop engaging, informative, and accessible manuals to support volunteers and youth activists in their roles, providing guidance on advocacy, campaign participation, and community engagement.
• Collaboration: Work closely with the fundraising, digital marketing, and data teams to align messaging with overall campaign goals and donor segmentation strategies.
• Editing and Proofreading: Ensure all content is error-free, engaging, and aligned with the organization’s voice and brand guidelines.

Required Skills and Qualifications:

• Proven experience in copywriting, preferably within the nonprofit or fundraising sector.
• Strong writing, editing, and proofreading skills with attention to detail.
• Ability to craft compelling narratives that inspire donor action and loyalty.
• Proficiency in creating content for diverse platforms (email, SMS, WhatsApp, etc.).
• Experience in developing instructional or guidance materials, such as manuals and toolkits.
• Strong understanding of donor behavior and engagement strategies.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Excellent communication and collaboration skills.