Graphic and Digital Assistant. at Practical Action Kenya

We are a global change-making group. The group consists of a UK registered charity with community projects in Africa, Asia and Latin America, an independent development publishing company and a technical consulting service. We combine these specialisms to multiply our impact and help shape a world that works better for everyone

About the Role 

• The aim of the role is to develop visual creative communication and concepts, to communicate ideas that inspire, inform, and captivate audiences.
• The ideal candidate should be a highly creative person with the ability to translate technical content into visual brand and product communication; and should have a flair for digital marketing.
• The post holder will meet the communications and marketing policies and procedures, strategy, organizational values and guidelines of Practical Action, while adhering to the standards of conduct outlined in the Practical Action Code of Conduct and associated policies.

The post-holder will be expected to:

• Develop creative design art work for print, digital, social platforms and all round BCC campaigns based on the creative brief.
• Conceptualise and design corporate and programme promotional materials using the Practical Action brand guidebook.
• Contribute unique creative ideas for all communications activities to effectively engage our different target audiences.
• Actively research on the latest trends to ensure top creativity in executing the design jobs.
• Assisting with monitoring branding guidelines and ensure proper use across all mediums.
• Social media listening, research and engagement to create visual content that is current and real-time.
• Implement online marketing campaigns on all social and digital media platforms.
• Track growth and maintain analytics reports to provide up-to-date information.
• Supporting all marketing initiatives to ensure that images, messages and final visuals appropriately contribute to brand identity.
• Support and promote the standards outlined in the code of conduct and associated policies to the team, partner organizations and beneficiaries, and be committed to providing a safe working environment.
• Contribute to the development of communications and marketing plans and reporting against it.

Strengthening Profile, Generating Funding and Managing Relationships

Creative

• Develop creative design art work for print, digital, social platforms and all round BCC campaigns based on the creative brief
• Conceptualise and design corporate and programme promotional materials using the
• Practical Action brand guidebook
• Contribute unique creative ideas for all communications activities to effectively engage our different target audiences.
• Actively research on the latest trends to ensure top creativity in executing the design jobs.
• Assisting with monitoring branding guidelines and ensure proper use across all mediums.

Digital Marketing

• Social media listening, research and engagement to create visual content that is current and real-time
• Implement online marketing campaigns on all social and digital media platforms.
• Track growth and maintain analytics reports to provide up-to-date information
• Supporting all marketing initiatives to ensure that images, messages and final visuals  appropriately contribute to brand identity.

Leadership and Strategic Alignment

• Support and promote the standards outlined in the code of conduct and associated policies to the team, partner organizations and beneficiaries, and be committed to providing a safe working environment.
• Contribute to the development of communications and marketing plans and reporting against it.
• Adhering to and promoting our Code of Conduct and related policies including the Safeguarding policy and guidelines while ensuring that these are embedded in team
• culture and well modelled by others (Practical Action staff, partners, beneficiaries and all persons that you will come in contact with while activing on behalf of Practical Action). Also, promote the reporting structures for receiving complaints and respond to concerns appropriately within the policy.

PERSON PROFILE

To be successful in the role, the ideal candidate will be able to demonstrate:

Essential

• Educational background in graphic design.
• Certification and demonstrated proficiency in the use of the Adobe Creative Suite for graphic design and illustration
• Qualifications in digital marketing are an added advantage
• At least two years working experience in graphic design. Additional experience in digital marketing is not compulsory but an added advantage
• Ability to multi task, work under pressure and to meet tight deadlines, responsive to external requests and strong team

Desirable Attributes player.

• Excellent communication skills with excellent command of the English language.
• Exposure in creative designs and motion graphics in a marketing agency
• Skills in creating GIFs and video content.
• Interest in digital marketing, marketing principles and practise
• videography and/or web design skills
• Digital native with an ear to the street: understanding of new age lingo, trends, memes, nuances and attributes of the different platforms
• High attention to detail
• Speed and precision in execution, but also serious about the craft of the content