Lead the design and production of visual content for digital and print campaigns, including social media posts, advertisements, email marketing, brochures, and hotel signage.
Collaborate with the marketing and social media team to create visually appealing and brand-aligned graphics.
Conceptualize and develop designs for promotional materials, events, and in-house branding, ensuring consistency with the hotel’s image.
Design layouts for websites, landing pages, and email newsletters, ensuring user-friendly interfaces.
Brand Development & Identity:
Maintain and enhance the visual identity of MGM Muthu Hotels Kenya by ensuring that all visual content aligns with our brand guidelines.
Continuously evolve the brand’s creative assets to keep them fresh, contemporary, and competitive in the hospitality industry.
Develop creative concepts for new marketing campaigns and event promotions.
Multimedia & Video Creation:
Create short promotional videos, animations, and motion graphics for social media and digital platforms.
Edit videos and photos from events to use in marketing materials and social posts.
Collaborate with photographers and videographers to direct shoots for new campaigns and events.
Team Leadership & Project Management:
Provide guidance, feedback, and direction on various design projects.
Manage the workflow of design projects, ensuring timely delivery and high-quality output.
Coordinate with external vendors, printers, when necessary to complete projects.
Digital Marketing Support:
Work with the digital marketing team to create visually engaging assets for digital advertising (Facebook, Instagram, Google Ads, etc.).
Support website optimization by designing landing pages and e-commerce sections.
Ensure mobile-responsive visuals for websites, landing pages, and email assets.
Qualifications:
Bachelor’s degree in Graphic Design, Visual Arts, or related field.
3+ years of experience in graphic design, with at least 2 years in a lead or senior designer role.
A strong portfolio showcasing your creative design skills across various mediums (digital and print).
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).
Experience in creating motion graphics, video editing, and multimedia design is a plus.
Strong understanding of typography, color theory, and layout principles.
Experience working in hospitality, travel, or a related industry is an added advantage.
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