Group Brand Executive at ICEA Lion Group

Job Summary

• The role of the Group Brand Executive is a strategic role that supports the development and execution of brand strategies in alignment with corporate goals and objectives. The role drives brand building and brand consistency, managing campaigns, and elevating the brand experience across all customer touchpoints.
• Over and above the Brand responsibilities, the role provides support to the Group’s eight businesses across Kenya (4), Uganda (3) and Tanzania (1) covering our financial products and services in the spheres of insurance, pensions, investments and trusts.This role requires a balance of creative thinking, data-driven insight, and strong project management skills.
•  This role, focuses on meeting the requirements of the brand and marketing strategy under the strategic guidance of the Group Head, Marketing & Communications.

 Key Responsibilities

• Brand Strategy & Planning
• Assist in developing and implementing brand strategies that enhance brand equity and market positioning.
• Contribute to annual brand planning, competitive bench marking, and customer perception analysis.
• Support the articulation of brand messaging, tone of voice and visual identity across business units.
• Campaign Development & Execution
• Lead and coordinate brand campaigns across digital, print, and experiential platforms.
• Collaborate with creative teams, media agencies, and internal stakeholders to ensure high-quality and timely execution of campaigns.
• Ensure brand campaigns align with regulatory requirements and industry standards.
• Content & Communication
• Ensure consistency in messaging across all platforms, channels and customer segments.
• Review and approve creative deliverables to ensure they meet brand and compliance standards.
• Stakeholder Management
• Work cross-functionally with product, BD, compliance, HR and other teams to ensure brand alignment in all customer and employee communications.
• Manage agency relationships, including briefing, feedback and performance evaluation.
• Research & Insights
• Monitor brand performance through market research, customer feedback and internal data.
• Analyze brand KPIs such as awareness, perception, engagement, and campaign ROI.
• Provide insights and recommendations for continuous improvement.
• Governance & Brand Guidelines
• Maintain and update brand guidelines and toolkits.
• Conduct periodic training and audits to ensure adherence to brand standards across departments.
• Planning, Budgeting & Resource Management
• Manage the brand & communications expenditure to ensure attainment of objectives as per approved budget
• Manage project allocation to deliver on brand strategy 
• Collaborate with relevant collaborators including the business development teams, customer experience teams, digital, data & analytics, research and development and customer insights to deploy and deliver on approved initiatives.

Requirements

• A Bachelor’s Degree in Marketing/Communications or a related field and over 3 years’ experience in a similar role in marketing & communications, preferably in a service-oriented industry.
• Strong knowledge of branding principles, campaign planning, and consumer behavior.
• Proficient in digital marketing, content creation, and marketing analytics.
• Excellent communication, collaboration, and organizational skills.
• Ability to manage multiple projects, meet deadlines, and drive results in a fast-paced environment. 

Preferred Skills

• Familiarity with financial services products and regulatory marketing practices.
• Experience with creative software/tools, CMS, and CRM platforms.
• Ability to interpret data and present insights to leadership teams.
• Strong vendor and agency management experience.