Growth Marketing Manager - Finserve at Equity Bank Kenya

The focus for this role is to accelerate our consumer growth efforts, through developing and executing data-driven marketing strategies to drive customer acquisition, engagement, and retention. Finserve is looking for a data-driven problem solver with a growth mindset who will guide acquisition strategy and ideas - who can execute quickly and methodically to shape our approach to growth.

Job Responsibilities/ Accountabilities

• Develop and execute growth-focused marketing strategies to drive user acquisition and retention
• Plan, test, and optimize multi-channel campaigns
• Analyze campaign performance and customer data to identify trends and opportunities
• Stay ahead of industry trends, bringing fresh ideas and innovative approaches to the table
• Continually design and execute AB tests to make the most effective campaigns and dependable conversion tactics
• Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and align marketing efforts
• Oversee the customer funnel—from awareness and consideration to conversion and retention—with a focus on measuring and improving conversion metrics.
• Define, drive and measure KPIs for each campaign - Monitor key performance indicators (KPIs) such as customer acquisition cost (CAC), lifetime value (LTV), churn rate, and conversion rates to gauge campaign success.
• Coordinate joint marketing initiatives, co-branded campaigns, and collaborative projects with external partners.
• Experiment with growth hacks, creative content strategies, referral programs, and other innovative tactics to drive customer engagement.
• Track expenses, campaign effectiveness, and adjust budgets as needed based on performance insights and strategic priorities.

Qualifications

Requirements/ Experience:

• 5+ years of experience in growth marketing or performance marketing preferably within fintech/ financial services
• Strong understanding of data-driven marketing, analytics, and experimentation
• Ability to think strategically while executing
• Strong communication and collaboration skills
• Experience in a fast-paced startup or high-growth environment
• Ability to analyze complex data and turn insights into actionable strategies

Education;

• University Degree
• MBA, is a plus
• Strong understanding of the financial landscape, including experience working in regulated environments and, ideally, familiarity with mobile money ecosystems.