Head, Corporate Affairs and Brand & Marketing, Kenya & East Africa at Standard Chartered Bank Kenya

We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.

The Role Responsibilities

• Responsible for driving and delivering the Corporate Affairs and Brand & Marketing strategies for the cluster, ensuring consistent and aligned delivery with the global agendas
• Leads the combined Corporate Affairs and Brand & Marketing team to identify opportunities and bring expertise and creativity at both strategic and execution levels within agreed budget and scorecard
• Fully accountable to the Cluster CEO and Cluster Client Business Heads (especially Retail and Commercial Clients where business is locally managed) for Corporate Affairs and Brand & Marketing activities, whilst ensuring their consistent understanding of both functions’ scope and deliverables.
• Represents the interests of the region Corporate Affairs and Brand & Marketing functions on the Cluster Management Team and within the function Corporate Affairs and Brand & Marketing Management Teams to help ensures strategies are relevant.

Strategy

• Determine the Corporate Affairs and Brand & Marketing strategies for the Cluster, working closely with the Country CEOs and Country Client Business Heads, ensuring alignment with the Group strategy
• Contribute to overall Corporate Affairs and Brand & Marketing visions/priorities
• Work with the functions’ Cluster Heads and Management Teams to manage and implement key projects and strategy changes across the Bank

Business

• Lead the team to develop plans for Corporate Affairs and Brand & Marketing disciplines, deliver quality activities to drive exceptional client and corporate level experience, backed up by well design actionable metrics that are used for future decision making.
• Deliver quality activities to drive exceptional client experiences - on plan, on budget and on time
• Drive digital strategy and effective use of digital platforms across the Bank
• Provide direction on leveraging research insights to develop Customer Value Propositions and Thought Leadership positions to Cluster and Country Management Teams, integrating them into Corporate Affairs and Brand & Marketing plans
• Integrate the Brand strategy into the overall business strategy of the Bank working across Corporate Affairs and Brand & Marketing platforms, such as internal and external communication.
• Be a Brand Champion - ensure all segment and product campaigns live up to our Brand promise of Here for good while, at the same time, delivering committed business outcomes
• Lead the delivery of Corporate Affairs and Marketing activities in a framework that ensure they are executed within the brand specifications (brand positioning, brand architecture) to reinforce the overall SCB brand positioning through consistency in tone, manner, look and feel.
• Drive brand awareness and consideration in the cluster and achieve targeted metric levels for the region.

Processes

• Build in best practices to allow for solutions that are in line with the B&M strategy globally and partner with COEs within B&M and CA to make sure end to end alignment is in place.
• Proactively manage advertising and media agencies
• Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational efficiencies

People and Talent

• Work with the Cluster and Cluster CEOs to create a strong professional team of Corporate Affairs and Marketing professionals
• Able to share and advise on best practices and emerging developments across the region
• Enhance leadership capability and create a culture of talent development and empowerment in both functions. Champion capability and training requirements for the CA teams
• Build in best practice to allow for solutions that are on message with the CA strategy globally and partner with COEs within CA and B&M to make sure end to end alignment is in place
• Assess and measure the team’s activities to ensure alignment with plans, forecasts and capacity models.

Risk Management

• Demonstrate shift towards anticipation of risk
• Provide leadership around Risk Management, both reputational and operational to ensure they are proactively identified and mitigated in country and all issues are timely reported/escalated in line with Group and local policies and procedures
• Provide leadership and co-ordination of issues and crisis communications to the functions at Cluster and country levels

Governance

• Accountability for the Corporate Affairs and Brand & Marketing budgets and scorecards. 
• Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the Cluster Corporate Affairs and Brand & Marketing teams
• For Corporate Affairs, be Reputation Risk Control Owner’s representative, enforcing the associated policies and procedures across the Bank
• Take responsibility for Corporate Affairs and Brand & Marketing achieving the outcomes set out in the Conduct Principles and Pillars. 

Regulatory & Business Conduct

• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
• Understand and ensure compliance with, in letter and spirit, all applicable laws, regulations and guidelines including those governing securities activities, company law, anti-money laundering, terrorist financing and sanctions; the Group’s policies and procedures; and the Group Code of Conduct.  Effectively and collaboratively identify, escalate, mitigate and resolve risk and compliance matters.

Key Stakeholders

Internal

• Group Head of Corporate Affairs & Brand & Marketing
• Global Head, Brand and Marketing
• Corporate Affairs and Brand & Marketing Management Group members
• Cluster and Country CEOs
• Cluster and Country Client Business Heads
• Cluster and Country Functions Heads

External

• Advertising agencies
• Media agencies
• Vendors and suppliers
• Newspaper editors and journalists
• Non-Governmental Organisations
• Representatives in Central Government departments
• Relevant professional PR bodies in key regions
• Cluster peers in the industry and other sectors

Our Ideal Candidate

• Strategic acumen
• Conceptual thinking - able to structure and organise
• Execution orientation - able to execute and deliver results
• Service and customer centricity
• Leadership and change agent
• People management
• Influencing and networking
• Presentation and communication (written and speaking skills)
• Ability to manage in a geographically and culturally dispersed environment
• Experience in developing teams in diverse international organisations
• In-depth understanding of key business drivers, cultural, ethnic and religious conditions across geographies in order to translate global strategy in to effective local operations
• Excellent time management and working under tight deadlines

Apply now to join the Bank for those with big career ambitions.