Indigenous Kenyans were barred by law from growing tea until the dawn of independence when the legislation was repealed for the indigenous people to commence on tea growing.
In 1960, the colonial government created the Special Crops Development Authority (SCDA) to promote growing of tea by Africans under the auspices of the ministry of Agriculture. After ...
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Reporting to the General Manager of Sales & Marketing, the successful candidate will be responsible for defining long-term organizational strategic goals, building key customer relationships, identifying business opportunities, negotiating and closing business deals, and maintaining extensive knowledge of current market conditions.
Duties and Responsibilities.
Formulating policies and strategies related to branding and drive sales for Tea products
Driving initiatives to capture new International markets, to ensure the sustenance of the business both in the short and long term through business development.
Working closely with the business partners to strengthen the local market to drive revenue growth.
Promoting the sales of KTDA teas and Brands in the local and International markets through advertising and promotions.
Developing a business growth strategy and monitoring implementation to achieve financial gain and customer satisfaction
Working closely with the Sales and Customer Service team and establishing procedures and policies to ensure the achievement of the set goals and targets in the Sales and Marketing Division.
Working closely with stakeholders to champion tea quality standards as per the customer’s requirements.
Managing cross-border relationships with various regional clients to enhance business volumes and customer relationships.
Formulating and monitoring customer retention and acquisition strategies across the various business units to enhance service.
Driving target markets, and building relationships and networks/leads for business development activities.
Driving the Tea Value addition programs through new products and innovations that will satisfy the changing consumer needs and create additional wealth for the small-scale tea farmers under the KTDA umbrella.
Forecasting sales targets and ensuring they are met through the implementation of annual marketing and business development activities.
Attending industry Trade functions, such as association events, exhibitions/Trade Fairs/Conferences/Missions, and customer visits.
Identifying opportunities for campaign participation, services, and distribution channels that will lead to an increase in sales.
Preparing, implementing, and monitoring the management of annual overseas and promotional budgets for the department.
Identifying trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.
Locating or proposing potential business deals by contacting potential partners; and discovering and exploring opportunities.
Closing new business deals by coordinating requirements, developing and negotiating contracts, and integrating contract requirements with business operations.
Supervising and appraising staff in the department, identifying their development/training needs, and ensuring that the employees are motivated and able to progress within KTDA.
Qualifications/Skills/Experience
Bachelor’s Degree in Commerce specializing in Marketing or equivalent from a recognized Institution.
Minimum of fifteen (15) years of relevant work experience, at least ten (10) years’ experience in a Senior Management position.
Postgraduate Diploma in Sales and marketing will be an added advantage
Must be registered and be an active Member of MSK, CIM, KIM or relevant professional body
Minimum of eight (8) years of sales or marketing experience.
Excellent communication and interpersonal skills with a good understanding of the sector/industry
Ability to handle departmental budgets and resources, processes, projects, and relationships.
Ability to plan, organize, implement, and evaluate departmental strategic objectives goals, and key performance indicators
Ability to handle multiple and conflicting priorities, and work under strict deadlines.
Strong analytical skills and be result-oriented.
High standards of integrity and ethical practice.
Must be capable of functioning effectively both as a team player and a team leader.
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