Head of Marketing - Fast Food at Corporate Staffing

Key Aims and Objectives:

• Develop and implement the marketing plan, including strategic market planning and market research.
• Lead the Marketing Department, fostering the necessary competencies, systems, and values to achieve marketing goals.
• Oversee the marketing budget, ensuring effective use of resources to meet and exceed goals.

Responsibilities and Duties:

• Provide leadership to the Marketing Department, guiding communications, promotional strategies, and the design of comprehensive marketing plans.
• Drive growth and profitability, making decisions on market entry, and focusing on both short and long-term marketing strategies based on consumer data and insights.
• Oversee sales forecasts, marketing support activities, and the approval of marketing and sales strategies.
• Approve pricing decisions, lead new product development from concept to execution, and oversee go-to-market and expansion plans.
• Utilize various information sources for business decisions, including consumer research, CRM, and market trends.
• Develop and execute marketing plans to achieve sales and profit objectives, integrating strategies for new store openings and significant local events to drive ROI.
• Manage the marketing team, providing training and performance appraisals, and managing agency relationships and internal stakeholders.
• Fulfill additional responsibilities as assigned by the Managing Director.
• Provide monthly reports to the Managing Director.

Key Qualification:

• Bachelor’s degree in Marketing, Sales and Marketing, Public Relations, or equivalent; Master’s degree preferred.
• Minimum of Min 10 years of marketing experience, with at least 5 years in brand/product management within FMCG or Retail.
• Experience with Retail Brands, direct mail programs, or Hospitality brands is a plus.
• Dynamic marketing strategist with outstanding leadership and communication skills, experienced in strategic planning, branding, and product development.
• Membership in a professional body like MSK is desirable.
• Proficiency in integrated marketing strategies, direct response marketing, and familiarity with data warehousing and business intelligence services.
• Attributes include being intuitive, proactive, collaborative, a creative problem solver, analytical, versatile, and thriving under pressure.
• Strong communication and presentation skills, capable of managing multiple projects to deliver results on time and within budget.
• Proficient in Microsoft Office Suite and experience with web conferencing tools.