Head of Marketing at Minet Kenya

Developing overall company marketing and communication strategies and go-to-market plans, implementing marketing campaigns, managing collateral geared towards new business acquisition, client retention, and organic growth of company revenues.

Key Tasks

• Responsible for defining the strategic marketing and communications plan for the Company.
• Responsible for coordination and implementation of new and existing product branding, pricing, promotion, distribution, and launches while working in collaboration with the digital sales team.
• Enhancing Minet brand visibility.
• Oversee media relations, digital marketing, planning and execution of corporate events to include corporate social investment.
• Manage monthly budgets while hitting pre-determined targets in return on investment, and micro-conversion optimization.
• Work closely with other divisions to develop and manage the production of marketing campaigns and effective clients’ communication tools.
• Establish and maintain appropriate systems for preparing market intelligence statistics to facilitate development of strategies to give Minet a competitive edge.
• Ensure timeliness of work processing, including report writing, client surveys and department budget preparation.
• Take the lead in crisis communications, planning and management.
• Handle communication with various stakeholder.
• Provide in-depth market, industry, and competitive analysis to guide decision making and product positioning.
• Provide direction on leveraging research insights to develop customer value propositions and thought leadership positions, integrating them into brand and marketing plans.

Job Specification

Qualifications and Work Experience

• A Bachelor’s Degree in Marketing, Communications, or related field.
• A Master’s Degree will be an added advantage.
• Accreditation from relevant professional associations will be an added advantage.
• Minimum of 7 years hands on experience gained in insurance and/or financial services marketing environments with at least 3 years at supervisory management level.

Job Competencies

• Strategic acumen & authentic leadership.
• Exceptional written and oral communication skills.
• Teamwork – Exceptional ability to build morale and group commitments to goals and objectives.
• Innovation & Creativity - Generates suggestions for improving work and demonstrate commercial astute.
• Exhibits sound and accurate judgment.
• Confident, Self-motivated, enthusiastic, and self-aware.
• Ability to adapt to suit changing business environments.
• Strong sense of Marketing analytics and how to derive actionable insights.
• Strong Presentation and Communication skills.
• Competency with MS Office applications.