Head of Marketing at New Kenya Co-operative Creameries Limited

View New Kenya Cooperative Creameries (NEWKCC) Salaries

NKCC/HR.166/HoM/21/02/2020

Job Purpose

Developing, implementing and executing strategic marketing plans for New KCC through increased visibility, awareness and development of new products in order to attract potential customers and retain existing ones.

Key Responsibilities:

• Preparing marketing strategies, policies, procedures, planning and coordinating implementation of the same
• Preparing marketing budget and managing the same in line with planned marketing initiatives 
• Developing plans and programs to bring onboard marketing agencies (advertising agencies, digital and media agencies).
• Developing campaigns and other communications for brands and implementation of the same within agreed budgets.
• Co-ordinating in-house research and subcontract external agencies to carry out market, product and consumer research.
• Overseeing the activities of external advertising, promotions, events and marketing research agencies engaged in implementing marketing strategies
• Co-ordinates, the evaluation and selection of creative & advertising, promotions and event agencies.
• Identifying market needs and gaps in product development through conducting surveys and market audits.
• Planning and developing innovative improvements for existing product as well as the creation of new products.
• Development of communication strategies for New products and re-positioning of existing products.
• Managing, tracking, analyzing and recommending growth strategies such as promotion and visibility for New KCC brand portfolio in order to grow brand shares
• Monitoring brand performance and implementing appropriate plan changes through the year
• Benchmarking New KCC brands with competition and developing effective counter strategies.
• Developing pricing strategies for new and re-launched products in order to maximize the company’s revenue. 
• Reviewing and recommending sponsorships and events participations.
• Overseeing all promotions and advertising activities.

Person specifications

• Master of Business Administration or equivalent qualification from a recognized institution.
• Bachelor’s Degree in Sales and Marketing, business administration or equivalent qualification from a recognized institution.
• A minimum period of ten (10) years relevant work experience and at least eight (8) years in senior management role in a comparable organisation;
• Leadership Course lasting not less than four (4) weeks.
• Full Member of Marketing Society of Kenya (MSK) or its equivalent.
• Fulfil the requirements of Chapter Six of the Constitution.

Skills

• Proficiency in computer applications; 
• Demonstrated results in work performance; 
• Excellent communication skills, 
• Demonstrated integrity and leadership qualities.
• Exceptional planning and organization skills.
• Proficient with office computer applications
• Excellent analytical skills