Head of Marketing – Pharmaceutical Company at Summit Recruitment and Search

Key Responsibilities:

• Develop and lead a comprehensive omnichannel marketing strategy, integrating both traditional and digital initiatives.
• Align marketing strategy with company goals and maintain consistent brand voice across all touchpoints.
• Oversee brand strategy, identity, and communication across channels, including campaigns, social media, influencer marketing, and events.
• Leverage customer insights (surveys, focus groups, data analysis) to improve product offerings and marketing efforts.
• Drive loyalty program growth and engagement through strategic initiatives and ensure maximum ROI.
• Lead the digital transformation and position the company as a leader in epharmacy across East Africa.
• Develop and implement plans to grow e-commerce sales, focusing on customer acquisition, retention, and experience.
• Lead and manage the marketing team and budget, ensuring effective collaboration and optimal resource allocation.

Qualifications:

• A Bachelors degree in marketing, Business Administration, or a related field is preferred. An MBA is an advantage.
• 15+ years of experience in marketing, retail operations, or related fields
• Strong communication skills, with the ability to clearly articulate strategy and drive decision making across departments
• Data-driven approach to problem-solving
• Experience in consumer insights, market research, and customer segmentation
• Proven experience in managing and scaling e-commerce platforms, with a focus on improving customer experience and driving revenue growth
• Extensive experience in leading large teams, managing cross-functional collaboration, and influencing senior leadership decisions
• Preferably experience in a global retail pharmacy chain, grocery, FMCG, or similar retail sector
• Experience in e-commerce
• International exposure, with a deep understanding of both developed and emerging market dynamics.
• Collaborative and dynamic leadership style, with an ability to inspire teams and influence key stakeholders
• Strategic mindset with a hands-on approach to execution and problem-solving
• High level of creativity and energy with a strong focus on growth and innovation
• Ability to thrive in a fast-paced, high-pressure environment