Head Of Marketing at Watu Credit Limited

About the Role

This position is responsible for the provision of strategic leadership and growth of the Company by managing marketing, advertising, promotional activities, branding and corporate communication for the Company to enrich the position and image of the Company.

Key Responsibilities:

• Provide leadership to the Marketing Team, develop a marketing strategic plan and budget for the Company.
• Prepare new product marketing plans through research, analysis of the market trends and recommend changes on the marketing and business development strategies in cooperation with divisional heads.
• Support Business Development to generate revenue for the Company.
• Establish a system of reports and communications for all information relating to marketing and sales including feedback mechanisms.
• Oversee coverage and branding during corporate events to ensure the look and feel is consistent with the Company brand through the use of social media posting, media coverage where necessary, banners and other branded items.
• Oversee preparation of Company publicity materials such as brochures, documentaries, e-shorts to increase visibility and marketing.
• Manage the Company’s communication through various platforms such as website, social media and mainstream media to ensure accuracy and quality of the information.
• Grow the business through the recruitment of new clients and maintain a good relationship with the existing clients through constant communication/ encouraging feedback and making timely follow-ups.
• Leading and coordination of CSR activities including devising long-term CSR programs that can give visibility to the Company’s work as well as enhance the products’ profile.

Knowledge, Skills, and Experience Required:

• The successful candidate must have at least five (5) years’ experience of marketing in a large organization with at least three years as Head of Function in an active commercial environment. 
• Master’s degree in Business or Marketing from a recognized Institution. 
• Member of the Chartered Institute of Marketing.
• Highly developed and demonstrated teamwork skills.         
• Familiarity and skill with the tools of the trade in marketing including PR, written communication, market research, product packaging
• Computer literacy.
• Strong business acumen.
• Excellent business intelligence, business skills, and network.
• Excellent communication skills.
• Ability to work in an organization with diverse business operations.