Head of Sales & Marketing at Regen Organics

Location: Kenya (with HQ in Nairobi). 40% time allocation for travel across Kenya.

Responsibilities:

• Sales Strategy Development:
  • Develop and execute a comprehensive sales strategy aligned with the company's goals and objectives.
  • Collaborate with the executive team to set sales targets and create strategies for achieving them.
• Team Leadership:
  •  Lead and manage the sales team, providing direction, support, and motivation.
  •  Establish clear performance expectations and ensure the team is equipped to achieve targets.
• Relationship Management:
  • Cultivate and maintain strong relationships with existing distributors, key clients, and strategic partners.
  •  Identify and pursue new business opportunities to expand the company's market presence.
  • Operational Efficiency: Area Agent Model Implementation:
  •  Introduce and implement the area agent model for sales, ensuring agents are motivated through piece-rate incentives for inputs and commission-based remuneration for sales made.
  •  Collaborate with stakeholders to establish fair and competitive compensation structures for area agents.
  •  Develop a model for hiring and retaining the agents.
  •  Develop ideal management structures to drive effectiveness of the area agents.
  • The management structure should be within the required cost of sales.
  •  Streamline sales processes and workflows to enhance operational efficiency.
• Experimentation and Optimization:
  •  Design and oversee experiments to optimize the effectiveness of the promotional mix in identifying and converting end users to purchase our products from distributors.
  •  Analyze experiment results and make data-driven recommendations to improve promotional strategies.
  • Direct sales to corporate & large farms:
  •  Refine our direct sales approach to corporate clients and large farms.
• Program management:
  • Set up systems to manage all the improvement programs and projects within Farm Star.
  •  Manage the team to deliver all projects on time, within budget and to achieve the desired impact across the sales and marketing teams.
• Performance Monitoring and Reporting:
  • Implement robust monitoring systems to track the performance of the sales team against targets and KPIs.
  •  Provide regular reports to the executive team, highlighting key achievements, challenges, and recommendations for improvements
•  Market Insights:
  •  Stay informed about industry trends, market conditions, and competitor activities.
  •  Utilize market insights to inform strategic decision-making and identify areas for growth.

Qualifications:

•  Bachelor's degree in business, marketing, or a related field; Master's degree is a plus.
•  >10 years experience in developing and implementing successful sales strategies in the agricultural sector.
•  Specific experience in designing, building and implementing agent sales models.
•  Experience in building effective below the line and through the line marketing strategies to smallholder farmers will be preferred.
•  Strong analytical and problem-solving skills.
•  Excellent communication and interpersonal skills. Ability to analyze data and make informed, data-driven decisions.
•  Demonstrated ability to lead and motivate a high-performing sales team.