Head of Social Marketing at Chipper Cash

What You Will Be Doing

• Lead our global social media team and work closely with the marketing teams around the world to define a cohesive social strategy
• Develop social strategies with a focus on both engaging and supporting current users, balanced with strong editorial and brand building content
• Work with Customer Operations and Marketing to ensure current and new users are well supported and engaged on social channels
• Build a world class social media presence and share approach and learnings with marketing teams in other regions where Chipper is present
• Test and learn with innovative campaigns on primary and emerging channels
• Evaluate and improve the success of social media and influencer campaigns, reporting back to internal and external stakeholders as appropriate
• Manage Chipper’s social media publishing, listening and analytics tool stack, and provide guidance on the best tools
• Brainstorm new, creative approaches to influencer campaigns. Keep abreast of emerging trends, technologies and influencers across Chipper’s core markets
• Manage social media and influencer budget to maximise ROI and achieve business goals
• Ensuring effective social media monitoring and listening, reporting brand performance and sentiment
• Ensuring the team delivers social media posts that are compliant with the applicable laws and regulations
• Understanding the process for monitoring and reporting social media effectiveness, engagement and business conversion results
• Define the strategic approach and tone of voice for each channel
• Build relationships with cross functional teams including agencies to support business priorities and initiatives
• Manage and grow a world class remote social media team

What You Should Have

• You’re a brand builder and have worked scaled some amazing brands via social channels, specifically in the Fintech, E-commerce, or high growth brands
• Proven Social Media, online marketing and campaign management experience
• Excellent writer and storyteller
• Work closely with content creators and agencies to deliver hyper local and globally scalable content
• Experience evaluating and deploying enterprise level social media marketing tools for publishing, approval workflows, social listening
• Experience of team building, leading and mentoring a team of high performers
• Analytical skills to measure results and optimize the nurture tracks to convert leads to customers
• Excellent written and verbal communication skills in English and strong editing skills with attention to detail
• Keen understanding of what people engage with on social, you not a seller your a listener
• Ability to deliver engaging, market leading social media content across multiple platforms
• Good eye for detail in the accurate production of materials
• Ability to manage multiple projects, timelines & teams in a fast-paced environment
• Social media reporting capabilities and ability to connect social media KPIs with overall marketing and business objectives
• Strong people management skills, being confident in developing a cross functional team and getting everyone to share a vision and strategy for different channels