Instructor – Digital Marketing at Generation

• The primary responsibility of this role is to provide training, support and guidance to Generation Kenya’s digital marketing learners based on Generation’s Methodology. The position holder will also collaborate with other teams in mobilizing learners for training.

Roles & Responsibilities:

Delivery of Training

• Follow the overarching structure and flow of the program’s curriculum.
• Prepare for effective delivery by understanding and personalizing session plans prior to class sessions.
• Engage participants in active thinking and participation.
• Deliver instruction that is rigorous, relevant, and appropriate for adults.
• Collaborate with Generations’ Quality team and commit to act on any feedback based on achieving the required quality standard of the program.
• Conduct assessments and record data as outlined by the curriculum.
• Collaborate with Generation’s curriculum and instruction, risk and compliance, and operations’ team and act on feedback to maintain the required quality standards of the program.
• Monitor and manage attendance of learners through our digital tools (Salesforce).
• Guide learners in carrying out practical tasks related to digital marketing, advise and assist where required, and ensure maximum learning opportunities from practical experience.
• Work with learners to develop quality Capstone projects that align with industry standards and trends, helping them build a competitive portfolio.

Program Management

• Support in mobilizing targeted youth using Generation-specific promotional and communications strategies which include but are not limited to;
• Mapping areas in the community frequented by targeted youth.
• Scheduling and conducting meetings with key stakeholders.
• Distribution of mobilization materials to faith based, and youth serving organizations in the communities.
• Represent Generation during events/activities held around the training location/region working with the Generation Kenya Communications office
• Identify and engage stakeholders who would be keen on supporting Generation’s operations at the centers such as community organizations, youth leaders, sponsorship organizations etc.
• Represent Generation on local media when opportunities are availed, working very closely with the Generation Kenya Communications office.
• Screening candidates and preparing them to attend the training.
• Serve as the primary point of contact between Generation participants, program coordinators, and other stakeholders.
• Any other administrative duties required to ensure successful operations of the program.

Data Management

• Support Generation’s data-driven model by inputting the following data into the data tool:
• Attendance of participants (including grooming status, dropouts & punctuality)
• Participant assessment Data
• Collaborate with Generation’s Data Team and commit to acting on any feedback that intends to increase data completion to Generation’s global standards.
• Mentorship
• Build relationships with participants, develop an understanding of their personal strengths and challenges, and foster a supportive classroom environment.
• Work with class mentors to identify and mitigate potential risks to participant success and achievement of their goals.
• Support learners in resolving issues around digital marketing, they may face during training.
• Motivate and support participants to persevere through challenges and continue their journey of professional and personal growth.

Key Working Relationships

• Quality Assurance – work in collaboration with Risk and Compliance Officers and other key GPK staff to provide support, guidance, monitoring, inspection, evaluation and reporting on the process of teaching and learning.
• Kenya & Global Operations Team – support and advise the Operations Regional Lead on global and local operations strategy development and implementation.
• Generation Programme Kenya Program Team – in liaison with Operations Regional Leads, regularly engage, advise and support internal teams in Generation Kenya as Training advisor, on best practice in Digital Marketing Training to ensure delivery of high quality and timely funder reporting.

Knowledge, Qualifications and Experience

Essential

• Bachelor’s degree in Marketing, Business, Information Technology or a related field.
• 3 – 5 years experience in digital marketing work preferably as a freelancer.
• A minimum of 2-3 years of relevant experience training or teaching.
• Proficiency in Google Analytics, Meta Business Suite, social media management tools and other digital marketing tools.
• Proven expertise in SEO, SEM, Google Ads, Wordpress, Email Marketing, Facebook & Instagram Ads, LinkedIn marketing, Tiktok and content creation.
•  Experience in youth development – desirable.
• Strong command of digital tools is key, in particular: G Suites + Microsoft Teams as well as ease with LMS (mastery of the LMS Canvas platform).
• Embody values and understand the future challenges and opportunities for youth empowerment and is passionate about creating an impact in Kenya’s employment ecosystem.