Digital Marketer at Janta Kenya

Key Responsibilities:

• Plan and execute impactful email marketing campaigns, using segmentation, personalization, and testing for optimal results
• Develop a comprehensive digital marketing strategy that aligns with company’s overall marketing objectives and goals
• Manage and optimize our website and digital platforms for an optimal user experience, search engine ranking, and conversion
• Create and schedule engaging content for our social media presence to appeal to our target audience
• Conduct targeted online advertising, including search engine marketing (SEM) and display advertising, to drive traffic to our website and social media channels
• Collaborate with internal teams to create and execute digital campaigns effectively
• Analyze campaign performance using analytics and data to make informed decisions and adjust strategies as needed
• Stay informed on industry trends and technologies, and recommend new tactics to enhance our marketing efforts
• Manage all database segmentation to accurately target audiences
• Represent the company in a manner that strengthens our brand and improves our online presence

Qualifications:

• Bachelor’s degree in marketing, advertising and or related field
• 3 + Years of experience in digital marketing, with a focus on hospitality
• Proven track record of managing and executing successful digital campaigns
• Strong understanding of digital marketing tools and technologies
• Knowledge of e-commerce, SEO/SEM and social media advertising

Skillsets

• Digital Marketing strategy
• Campaign management
• Web Management
• E-Commerce
• SEO/SEM
• Social Media Advertising
• Email Marketing
• Analytics and Data Analysis