Junior Brand Manager - Nanyuki at Fairmont Hotels & Resorts

What's in it for you

• Private medical insurance as per Hotel offering
• Be part of creating the historic story of rehabilitating and releasing the rare Mountain Bongo that was heading toward extinction.
• Working with a hotel rich in history and known for exemplary services while growing your career
• Employee Benefits Card offering discounted rates in Accor Worldwide
• Learning programs through our Academies
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference through our Corporate Social Responsibility Activities, like Planet 21.

What will you be doing

The Junior Brand Manager “Fairmont Mount Kenya Safari Club & conservancy” will execute the marketing and communication strategy as well as develop guest experiences, orchestrate launches, push growth of pillar products (accommodations, activities and services), and lead the activation of our brand and communication strategy across consumer-facing channels as well as supporting our business developers with trade-marketing communication tools

• Drive development of a renewed luxury guest experience from hotel to conservancy.
• Coordinate with operations and conservancy teams the development process from concept to trade and ensure the respect of timelines.
• Execute a strong communication plan in order to grow our digital footprint, develop our occupancy rate as well as activities and other services turnover.
• Develop brand communication material to support brand strategies, animation plans and launches.
• Advertising campaign shootings and developments
• PR actions
• Follow the expenses and Monitor campaigns to evaluate brand visibility and maximize business opportunities.
• Analyze guests satisfaction
• Develop loyalty for specific targets (local market, executives)
• Develop marketing material development, advertising, media, event/activations management, collaterals, promotion, etc.
• Lead competitive analysis to identify business opportunities.
• creation of ongoing content and develop story telling about the property and conservancy in order to maintain permanent top of mind, innovations awareness, as well as bond with our digital media followers or prospects.

Your experience and skills include:

• Bachelors Degree in Marketing and any related field minimum 1-year experience in brand marketing, for luxe or premium brands within or out of the hospitality / travel industry.
• Highly passionate and energetic junior marketer willing to evolve in an innovative, fun, and fast-paced environment
• Able to learn fast, especially if not coming from the hospitality industry.
• Able to quickly analyze and understand a variety of target audiences coming from all around the world, b2b and b2c.
• Passionate about the idea of working with and within conservancies, developing hospitality guest experiences as well as guest experiences linked to nature and conservation.
• Passionate about luxe and premium brands and ability to understand various trends from all around the world.
• Experience in managing agencies and creating briefs.
• Proven experience in implementing effective and integrated brand plans.
• Excellent analytical skills.
• Creative approach.
• Good Story teller
• Strong communication, organizational and project leading skills
• Direct management and indirect management skills