Junior Programmatic Media Buyer at Dentsu Aegis Network

Position Overview:

• At Dentsu, we're not just an agency – we're trendsetters, innovators, and collaborators.
• We're on the hunt for a Junior Programmatic Media Buyer who thrives on the thrill of the digital marketplace, who know their way around online trends, and who can turn data into game-changing strategies.
• As part of a multinational organization, you will work with an array of the top 100 global companies and there are many opportunities to advance your career within the wider business once you have proven yourself. You will be at the forefront of our mission to create innovative and data-driven campaigns that engage and influence audiences.

ROLES & RESPONSIBILITIES:

• Develop and execute programmatic media buying strategies that align with client objectives and budget allocations.
• Manage paid social media buying activities across various platforms.
• Optimize media buying campaigns for performance and cost-efficiency.
• Collaborate with the media planning and client servicing teams to ensure seamless execution.
• Owns and manages the agreed client strategy and daily optimization tasks.
• Manages campaign budgets and advises on recommended campaign optimizations.
• Ensures campaign delivery, performance and advertiser goals are being fulfilled as scheduled.
• Plans and manages allocated campaigns and implements new initiatives that exceed client KPIs.
• Plan and manage paid media campaigns including but not limited to account set up, strategy development and organization.
• Manages all client communication to maintain and grow relationships with key stakeholders
• Leads the account teams with action orientated strategies
• Plans accounts and grows opportunities, working closely with the Account Director.
• Stay up-to-date with industry trends and incorporate best practices into campaigns.

ADMIRABLE SKILLS:

To be eligible for this opportunity at Dentsu Kenya, you must meet the following qualifications:

• Proven experience in programmatic media buying and paid social media buying.
• In-depth knowledge of media buying platforms, including but not limited to DSPs and social media ad managers.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Familiarity with the advertising landscape in Kenya and understanding of local consumer behavior is a plus.