KAM ( ModernTrade) for Consumer Goods Client at Walk In Solutions

Key responsibilities:

Sales Planning:

• Understands business and is able to create and execute growth plans through systematic planning and organizing Identifies & quantify “sources of growth” and builds plans accordingly
• Effectively looks at both external and internal data sets to make robust growth plans
• Identifies trends from the data, correlate business growth with market Intelligence and come out with required inferences.
• Demonstrates deep understanding of customers, shoppers and competitors.
• Develops strong win-win relationships with key retailers and distributors.
• In-store execution including purchase order management, order fulfillment, collection,a/c reconciliations, promo executions.

Key Account Management:

• Relationship with the Account and Joint business planning.
• Understand retailer dynamics and engage with national and regional retailers to represent Company brands.
• Strongly Work on a JBP with the retailer to freeze activation calendar, business plan for the year.
• Business review with the accounts and also develop business plans for the year, including revenue planning, calendar planning, focusing on value growth areas for the business.
• Developing & negotiating TOTs which drive profitability and presence for the range of brands to be executed.
• Ensure presence of higher gross margin brands in the mix while finalizing the TOTs.
• Develop a price pack strategy with special packs for chains.

Drive Brand Activations:

• Driving various brand activations, combos, visibility elements , cross promos with other range etc.
• Developing visibility elements for the channel by understanding customer needs and space or

Terms of trade:

• Collaborate with Customer Trade Marketing Manager to design and execute promotions & visibility campaigns with a view to achieve better ROI.
• Actively engages with category buyer teams to improve Company assortment on existing portfolio as well as new products.
• Engage with the MT sales and operations team to improve service levels to retailers.
• Engage with MT commercial team to ensure commercial hygiene and drive account profitability.
• Review monthly performance, MBQ’s across categories, commercials and fill rates
• Managing channel conflicts.
• Effective controls, monitoring and structured checks to ensure price hygiene and right SKU mix in the market as per norms.

Your team:

· You will be supported by Merchandiser Team, who will report directly to you

Who are we looking for?

Key Skills:

• The incumbent should have strong influencing, negotiation & communication skills with ability to develop people. You should be able to create business solutions, enabling and driving
• Deep analytical and critical thinking skills, good interpersonal skills to navigate cross-functional teams.
• Able to work under pressure and meet deadlines.
• Capable of managing indirect teams.
• Proactive planning and priority setting skills.
• Ability to thrive in ambiguity & demonstrates high energy, drive & perseverance.
• Highly consumer and customer - centricity.

Education:

• Graduate , Preferred Post Graduate degree (MBA) in Sales & Marketing.

Experience:

• Total experience of 5 plus years with 2-3 years in sales (General Trade or Modern Trade)/ allied sales role with at least 1 stint in line sales.
• Prior experience as Key Account Manager or ASM Modern Trade will be preferred.