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One Acre Fund is a nonprofit organization that supplies smallholder farmers in East Africa with asset-based financing and agriculture training services to reduce hunger and poverty.
ABOUT THE ROLE
We are looking for someone to help shape our Kenya media strategy, farmer marketing through tracking and monitoring of online engagement and collection of compelling content, and help build our field
communications team.
RESPONSIBILITIES
Media monitoring and relations
- Implement the Kenya and Uganda media strategy for 2021
- Pitch to local and national media on a monthly basis
- Lead the Kenya enrollment radio campaign
- Work with the government relations team and help with hosting and media pitching during government relations events
- Cultivate local media relationships across all areas of operation in Kenya and Uganda
- Host visiting media in the field and act as the primary spokesperson in the field.
- Monitor local news and produce a weekly media report on relevant news and media mentions
- Draft enrollment press releases
Social media management
- Track client engagement, trends, and respond to comments on social media platforms
- Work with the Kenya Customer engagement team to respond to frequently asked questions on Facebook.
- Tag team with Digital Media Specialist to manage One Acre Fund brand on social media
Content collection
- Collect photos of ongoing activities in the field across the year using DSLR camera
- Identify and collect compelling farmer stories and photos
- Collect product photos for use in the marketing product catalogue
- Build a network of farmers to showcase in presentations, written communications, and visual media
Videography
- Shoot and produce videos for marketing to farmers and use on media platforms
Risk management and mitigation support
- Manage team members' expectations during high pressure risk situations
- Develop messaging to help communicate the risk issue at hand
- Keep pulse and report any risk issues that might brew across the organization
- Support risk mitigation efforts as directed by the communications and in-country leadership
Host Support
- Identify farmers for guests of One Acre Fund to visit, as directed by Corporate Operations
- Maintain a local database of "go-to" farmers for Corporate Operations
- Liaise to farm family for permissions and scheduling
- Host select guests during farmer visits, serving as a translator
CAREER GROWTH AND DEVELOPMENT
We have a strong culture of constant learning and we invest in developing our people. You’ll have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on your performance. We hold career reviews every six months, and set aside time to discuss your aspirations and career goals. You’ll have the opportunity to shape a growing organization and build a rewarding long-term career.
QUALIFICATIONS
Across all roles, these are the general qualifications we look for. For this role specifically, you will have:
- Bachelor's Degree in a relevant field
- 2+ years of experience in media, photography, videography and social media
- People management skills
- Skills to coordinate between different team members during a high pressure situation
- Basic videography and editing in Adobe premier skills
- Good photography skills
- Excellent knowledge of the Kenya media landscape
- Skills in customer engagement
- Social media management skills
PREFERRED START DATE
Due to the ongoing Covid-19 pandemic, start dates can vary significantly by role. We are adapting rapidly to Covid-19 and most of our team is now working remotely. Given the changing environment, we will appreciate your flexibility in confirming a start date.
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