Key Account Manager at Reeds Africa Consult

Salary: KES 80,000-100,000 plus attractive commissions

About the Role

• The Key Account Manager will manage and grow strategic customer accounts by driving sales, expanding distribution, ensuring strong brand presence, and delivering account profitability across assigned key accounts.

Job description

• Account Management: Build and maintain long-term relationships with key customers, including distributors, supermarkets, wholesalers, hotels, and restaurants.
• Sales & Strategy: Develop and execute tailored account plans to hit volume, revenue, and gross margin targets.
• Negotiation & Listings: Commercial terms, product listings, pricing, and promotional campaigns in line with guidelines.
• Execution & Visibility: Ensure optimal product availability, stock levels, merchandising, and brand execution at customer outlets.
• Business Development: Identify emerging market trends, competitor movements, and new sales opportunities within existing and prospective accounts.
• Cross-Functional Collaboration: Work closely with Sales, Marketing, Finance, and Supply Chain teams to ensure prompt order fulfillment and service delivery.
• Reporting & Compliance: Generate regular sales updates, volume forecasts, and account reviews while adhering to relevant alcoholic beverage regulations and corporate policies.

Key Performance Indicators (KPIs)

• Achievement of sales volume, revenue, and profitability targets.
• Account retention rate and client satisfaction levels.
• Expansion of product footprint, availability, and share of shelf.
• Timely, high-impact execution of promotional campaigns.
• Acquisition of strategic new accounts.

Requirements

• Education: Bachelor’s degree in Business Administration, Sales, Marketing, or a related field.
• Experience: 3–4 years of proven success in Key Account Management or Business Development within the FMCG or beverage sector (alcoholic beverage experience preferred).
• Market Knowledge: In-depth understanding of the modern trade, wholesale, and distributor landscape.
• Core Competencies: Strong commercial negotiation, relationship building, analytical reporting, and independent execution capabilities.