Longtail Associate at Jumia

What you will be doing

• Lead the Incubation phase for all newly acquired sellers ensuring they reach their first sales within their first 30 days on the platform.
• Oversee the Long-tail segment, thousands of small-scale sellers using automated tools, mass communication (Email/SMS/WhatsApp), and scalable support systems.
• Manage a team of Incubation Associates and Longtail account managers, setting clear KPIs for seller activation and retention.
• Drive the adoption of Jumia growth tools (Sponsored Products, Jumia Express) specifically among smaller vendors to boost their visibility.
• Track New Seller Success Rate and Churn Rate using PowerBI and internal dashboards to identify bottlenecks in the seller journey.
• Improve the self-service capabilities of the platform to reduce the need for manual intervention for Longtail sellers

What we are looking for

• 4+ years of experience in e-commerce, operations management, or mass-market business development.
• Proven experience in managing large teams and high-volume operations where automation is key.
• Bachelor’s degree from a top-tier university.
• Analytical Rigor: Ability to manage large data sets in Excel and interpret PowerBI dashboards to drive strategy.
• A “Growth Mindset”: Passionate about empowering small businesses and leveraging technology to scale operations.
• Excellent communication skills in English; ability to simplify complex processes for non-technical sellers