Manager, Brand Development and Marketing at Kenya Export Promotion and Branding Agency

KEPROBA GRADE 3 - V/NO. 9/2023

Job Specification 
The duties and responsibilities of the officer will entail: -

• Understanding the vision, aspirations and perceptions, purpose, positioning and commitment of the nation brand – Kenya; 2
• Prioritizing the value drivers and key audiences in terms of how to govern the nation brand; 
• Working with all stakeholders in order to develop and implement the Nation BrandingStrategy for Kenya; 
• Working with various stakeholders to continually build and sustain the nation brand. 
• Collaborating with all stakeholders in mobilizing resources for the Implementation and Monitoring of the defined nation branding strategy for Kenya;
• Working with the stakeholders to promote the Kenya brand to its citizens both resident in Kenya and in the diaspora, in order to enhance patriotism, national pride, social cohesion and participation in nation building; 
• Working with Media and Publicity function within the Agency to develop and execute integrated communications campaigns targeting the public and other targeted consumer segments; 
• Continually monitoring country branding trends including identification of risks and opportunities and advise the Agency on corrective actions as necessary; 
• Developing the Agency’s and Kenya’s brand guidelines and ensuring they are upheld at all times by stakeholders; 
• Constantly monitoring and analyzing stakeholder needs and country branding trends through national and international market insights and research; 
• Leading the department by budgeting, planning and directing resources to achieve targets and objectives; 
• Building a highly effective team, by leading, managing and motivating staff and by directing and coaching them where appropriate, so that they achieve excellence in delivery. 
• Ensuring performance measures are designed to evaluate performance of the branding function against the Agency’s strategic plan; 
• Ensuring timely and comprehensive reporting is done on work undertaken on a monthly, quarterly or annual basis including for performance contracting; 
• Taking responsibility for the reports emerging from the Branding Development & Marketing function and all documentation sent to the Director and the CEO; 
• Playing a senior leadership role in bringing along staff to support the delivery of targets and goals by developing effective and strategic interpersonal and interdepartmental relationships; 
• Ensuring Departmental compliance with the relevant Government laws, policies and the relevant ISO standard(s) and procedures of the Agency.

Person Specifications 
For appointment to this grade, an officer must have at least: -

• Bachelor’s Degree in the field of Marketing, Commerce or its equivalent from a recognized University; 
• Master’s Degree in Business Administration, Marketing, Commerce or equivalent; 
• At least ten (10) years’ progressive experience in Marketing/Branding three (3) of which must be at management level; 
• Professional certification in Marketing or related field; 
• Membership to a professional body of marketing; 
• Fulfilling the requirements of Chapter 6 of the constitution; and, 
• Attended a management course lasting not less than four (4) weeks.