Manager – Brand Management at Reeds Africa Consult

Responsibilities:

Brand Strategy Implementation

• Development and execution of comprehensive brand strategies aligned with company objectives.
• Develop and Implement brand-building activities and initiatives.

Marketing Campaigns

• Coordinate and Execute marketing campaigns across various channels, including digital, print, and social media.
• Collaborate with internal and external stakeholders to ensure campaigns are delivered on time and within budget.

Brand Communication

• Craft brand messaging and communication materials, including advertising copy, product descriptions, and brand presentations.
• Ensure consistency in brand messaging across all communication channels and touchpoints.

Market Research and Analysis

• Conduct market research to identify consumer trends, competitor activities, and market opportunities.
• Analyse market data and consumer insights to inform brand strategies and decision-making processes.

Product Management

• Implement Product management activities, including new product launches, product positioning, and portfolio management.
• Collaborate with cross-functional teams to develop and execute product marketing plans.

Brand Performance Tracking 

• Monitor key performance indicators (KPIs) to evaluate the effectiveness of brand initiatives and marketing campaigns.
• Prepare regular reports and presentations to communicate brand performance and recommend areas for improvement.

Brand Guidelines Compliance

• Ensure compliance with brand guidelines and standards in all marketing materials and activities.
• Work closely with creative teams and agencies to maintain brand consistency and integrity.

Cross-Functional Collaboration 

• Collaborate with internal departments, including Sales, Product Development, and Supply Chain, to align brand strategies with overall business objectives.
• Partner with external agencies and vendors to execute marketing programs and initiatives.

Budget Management

• Manage the brand budget, track expenses, and ensure cost-effective utilization of resources within allocated budgets.

Team Management

• Managing a team of Brand Managers (Coaching as well as Tracking KPIs and performance)

Job Requirements

Qualifications:

• Bachelor’s degree in marketing, Bachelor of Commerce, or related field
• Proven experience in brand management and marketing within the consumer goods industry. 
• Proven Experience in Shopper marketing, Trade marketing, or customer marketing
• Experience managing the Personal Care/ haircare category.
• Experience working with agencies will be an added advantage
• Strong understanding of brand-building principles, marketing concepts, and consumer behavior, shopper Marketing
• Proficiency in market research methodologies and data analysis techniques.
• Familiarity with digital marketing platforms and tools, including social media, email marketing, and web analytics.
• Excellent written and verbal communication skills.
• Ability to work effectively under pressure and meet tight deadlines.
• Exceptional organizational and project management skills
• Creative thinking and problem-solving abilities
• Proficiency in media monitoring and analysis tools