Manager- Business Development & Marketing at Kenya Forest Service (KFS)

Entry Requirements:

An officer at this level shall report to Senior Deputy Chief Conservator of Forests (Strategy, Partnership and Resource Mobilization)

Duties and Responsibilities

• Marketing and branding of the Service' products and services
• Ensuring implementation of effective customer service mechanisms that are responsive to customer expectations
• Analyze sales/revenue reports and advise on necessary marketing changes
• Explore and develop potential commercial business opportunities available to the Service
• Determine appropriate pricing and marketing strategies that can optimize benefits for the Service
• Proactively originate new business activities through engaging existing and new clients.
• Proactively develop customer centric strategies for KFS’s new and potential clients based on their identified or projected needs.
• Review reports on competitors’ offerings to understand each target markets, identify gaps or opportunities and develop strategies to address emerging issues.
• Present regular reports on KFS forestry business status
• Ensure optimization of revenue generated from licenses and agreements
• Oversee activities for domestic, regional and international tourism markets
• Participate in tourism fairs
• Oversee establishment of linkages with tourism stakeholders
• Implement policies related to licenses and wayleaves
• Develop and review strategies related to ecotourism marketing
• Coordinate local and foreign investment in ecotourism
• Lead the introduction and rollout of new products / solutions to existing and new clients
• Develop and communicate a unique value proposition to identified clients.
• Initiate the identification of market niches based on KFS’s competitive advantage
• Undertake Feasibility studies, and develop business plans for potential customers.
• Review stalled and ailing projects and advice the KFS on how to rehabilitate them.
• Enhancement of business plans for KFS’s prospective clients.
• Developing turnaround plans for distressed clients applying for finance from the corporation.
• Offer client readiness support to bring a funding application to a bankable stage.
• Undertake business diagnosis to identify gaps and opportunities in governance, strategy and management of the business.
• Support businesses to undertake...

Additional Information:

Person Specification

• Bachelor's Degree in any of the following fields: Business, Finance, Commerce, Economics, Marketing or equivalent qualifications from a recognized institution;
• Master’s degree in relevant field from recognized field.
• At least ten (10) years relevant work experience three (3) of which should have been at a management level
• Management Course lasting not less than four (4) weeks from a recognized institution;
• Professional qualifications and membership to Chartered Institute of Marketers (CIM) or equivalent
• Proficiency in computer applications; and

Personal attributes/skills

• Analytical skills
• Presentation skills.
• Communication skills& interpersonal