Market Lead at Dream Achievers Youth Organization (DAYO)

Job Summary:

• The Access to Market Lead will strategize and facilitate connections between youth- led businesses and potential market players in both the business-to-consumer (B2C) and business-to- business (B2B) sectors. This role will focus on ensuring youth entrepreneurs are well-positioned to access sustainable markets for their products.

Key Responsibilities:

• Conduct market research to identify opportunities and gaps in the market for youth-led businesses.
• Build and maintain relationships with key market players including wholesalers, retailers, and distributors.
• Provide training and mentorship to youth entrepreneurs on market access strategies, pricing, branding, and product positioning.
• Develop and test pilot market entry projects and scaling strategies.
• Track and analyze sales performance, providing data-driven insights to improve market engagement.

Qualifications:

• Bachelor's degree in Business, Marketing, Economics, or International Trade.
• Minimum of 5 years of experience in market development or business development.
• Proven experience in connecting businesses with sustainable market opportunities.
• Strong networking and relationship-building skills.
• Familiarity with challenges faced by youth-led businesse

Working Conditions

• The position periodically requires the job holder to sometimes work long and odd hours when necessary to meet deadlines or respond to specific situations.
• The job is conducted in an office environment with regular field visits to affiliate organizations and target communities.
• The work presents limited exposure to job related hazards.
• Regular travels in sometimes difficult circumstances may be necessary.