Marketer at Qali Bags Kenya

Are you a dynamic and innovative marketer with a passion for fashion? Do you have a keen eye for promoting high-quality products that make a statement? If so, we invite you to become a part of our growing team at Qali Bags Kenya.

Job Responsibilities: As a Marketer, you will be a key player in driving brand awareness, customer engagement, and sales growth. Your responsibilities will include:

• Strategic Marketing Planning:
  • Develop and implement comprehensive marketing strategies to promote our canvas and leather bag collections.
  • Conduct market research to identify trends, customer preferences, and competitor activities.
• Digital Marketing:
  • Manage and optimize online platforms, including the website and social media channels.
  • Create compelling content, including visuals, blog posts, and videos, to showcase our products.
• Campaign Management:
  • Plan and execute marketing campaigns, promotions, and events to boost brand visibility.
  • Collaborate with the creative team to develop eye-catching and on-brand promotional materials.
• Customer Engagement:
  • Foster a strong connection with our customer base through email marketing and loyalty programs.
  • Monitor and respond to customer feedback, reviews, and inquiries on various platforms.
• Partnerships and Collaborations:
  • Identify and establish partnerships with influencers, bloggers, and other relevant entities to expand our reach.
  • Explore co-marketing opportunities with complementary brands.

Qualifications:

• Bachelor's degree or Diploma in Marketing, Business, or a related field.
• Proven experience in marketing, preferably within the retail or fashion industry.
• Strong understanding of digital marketing strategies and social media platforms.
• Creative mindset with excellent communication and interpersonal skills.