Job Objective:
This dual-role position combines responsibility for managing the Group Academy and its learning programmes with leading the marketing activities that support the Academy, OATS, OAMS and broader organisational initiatives. The role ensures the effective development, coordination and implementation of training programmes while also managing marketing strategies and campaigns that drive engagement, visibility and brand alignment across all learning platforms. In addition to Academy-related marketing, the role will also support wider Marketing Department activities outside of the Academy, contributing to broader brand, communications and promotional objectives across the group.
Reporting Line: Director, Brand and Communications
Secondary Reporting Divisions: Human Resources and OATS
Key Duties & Responsibilities
Academy Management & Learning Development
- Oversee the daily operation, content management and user engagement of internal and external Learning Management Systems
- Develop and design course content and training materials for internal and external audiences
- Design, implement and evaluate training programmes aligned with employee growth, compliance and organisational requirements
- Conduct learning needs analysis and collaborate with department heads to create tailored learning solutions
- Support HR in delivering induction and onboarding training for new employees.
- Maintain and manage an annual training calendar across all delivery formats (virtual, classroom, blended)
- Track training performance, monitor completion, assess effectiveness and prepare reports for management and audits
- Manage vendor relationships, contract negotiations and external training provider engagements
- Develop and support structured learning paths, certification programmes and career development pathways
- Promote and communicate all learning opportunities through internal campaigns and platforms
- Contribute to training budget planning, monitoring and cost optimisation
Marketing Management (Separate Duty Area)
Marketing Strategy and Leadership
- Lead the planning, development and execution of marketing strategies to enhance the visibility, engagement and adoption of the Group Academy, OATS and OAMS learning services
- Develop marketing plans that support both internal employee learning initiatives and external partner programmes
Brand Management
- Ensure all Academy and learning-related marketing outputs align with Group brand and communication standards
- Oversee the positioning, messaging, identity and brand consistency of all learning platforms and campaigns
Campaign Management
- Plan and execute internal and external marketing campaigns - including emailers, awareness drives, content calendars and engagement activities to boost training participation and programme uptake
- Produce and manage promotional assets such as videos, brochures, infographics, newsletters and digital content
Digital and Engagement Management
- Work closely with the Brand and Communications team to integrate Academy messaging into corporate communication channels
- Manage digital communication touchpoints for Academy-related promotions (Intranet, LMS announcements, email, Teams, social media where applicable)
- Analyse engagement metrics and campaign performance to optimise reach, impact and learner behaviour
Stakeholder Collaboration
- Coordinate with HR, OATS, OAMS and various business units to ensure marketing support for all learning offerings
- Guide and support subject matter experts in packaging, communicating and promoting their training initiatives
Support for Wider Marketing and Product Activities
- Support broader Marketing Department activities outside of the Academy by contributing to organisational brand, communications, products and promotional objectives as required
Minimum Qualifications
- Diploma (or equivalent work experience)
- Marketing and Brand experience required
- Professional certification in Learning and Development, Instructional Design, or HR (e.g., CIPD, ATD, SHRM) is an added advantage
Minimum Experience and Skills (5 – 10 years)
Experience
- Experience executing internal communications or marketing campaigns
- Experience managing or administering a Learning Management System (LMS) is an advantage
- Prior experience designing training content and evaluating learning effectiveness is an advantage
Skills
- Strong organisational and project management skills
- Excellent communication and presentation skills
- Proficient in e-learning tools, digital training platforms, and Microsoft Office Suite
- Ability to manage multiple stakeholders and work across functions
- Analytical skills for reporting on training impact and engagement
- Creative thinking and passion for continuous learning
- Confident in working with cross-functional teams and external partners/ clients
- Marketing and promotional skills to drive learner engagement across various platforms
Attributes
- Client-focused, relationship builder
- Integrity, honesty, with high ethical standards
- Boundless, passionate, and flexible
- Personal excellence, accuracy, and attention to detail
- Collaborative, achieve results through teamwork and partnerships
- Strong analytical skills and able to collate and interpret data from various sources
- Excellent English language communicator with a natural aptitude for dealing with people
- Excellent network diagnostic and problem-solving skills
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