Marketing and Branding Manager at Summit Recruitment and Search

Key Responsibilities:

• Execute targeted marketing campaigns to attract affluent clients and high-end partners in the EAC.
• Prepare funding proposals and secure financing from partners or wineries to support marketing campaigns.
• Ensure brand consistency across all marketing and communication channels.
• Plan and execute events, tastings, and promotional activities tailored for potential clients and restaurants.
• Align marketing with Sales goals and coordinate Logistics for timely delivery of promotional materials and event support.
• Manage and enhance the brand’s online presence, including social media, website, and email marketing to increase visibility in the EAC region.
• Create engaging content tailored to the luxury wine market, such as blog posts, newsletters, and social media updates.
• Conduct market research to understand client preferences and industry trends, using insights to refine brand messaging.
• Analyze data to enhance client satisfaction and retention while monitoring competitors for differentiation opportunities.

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field.
• 5+ years of experience in marketing, events, and branding. Preferably within the luxury sector.
• Strong understanding of luxury branding, digital marketing, and consumer behavior.
• Proficient in social media management, graphic design, content creation, and digital advertising.
• Experience with diverse clientele and exposure to international markets.
• Creative and out-of-the-box thinker with a strong sense of aesthetics.
• Passionate about wine and luxury goods.