Marketing and Sales Manager at Execafrica Recruitment Limited

Key Responsibilities:
Marketing Strategy and Planning:

• Develop and implement strategic marketing plans to achieve organizational objectives and enhance brand presence.
• Conduct market research to identify customer needs, industry trends, and growth opportunities.

Brand Management:

• Oversee the development and execution of branding initiatives to ensure consistency and effectiveness.
• Monitor and enhance the company’s online and offline presence.

Team Leadership:

• Manage, mentor, and develop the marketing team to drive performance and achieve departmental goals.
• Set clear objectives and KPIs for the team and ensure regular progress reviews.

Advertising and Promotion:

• Oversee the creation and execution of advertising campaigns, including digital and print.
• Coordinate promotional activities, product launches, and events to increase market visibility.

Public Relations and Communication:

• Build and maintain relationships with media, industry partners, and stakeholders to enhance the company’s reputation.
• Develop and manage communication strategies, including press releases and corporate materials.

Digital Marketing and E-commerce:

• Lead digital marketing strategies, including SEO, SEM, social media, email campaigns, and content marketing.
• Optimize the company’s e-commerce platforms and monitor performance analytics.

Budget Management:

• Prepare and manage the marketing budget, ensuring cost-effectiveness and maximum ROI.
• Track and report on marketing expenditure and campaign results.

Stakeholder Engagement:

• Collaborate with internal teams such as sales, production, and customer service to align marketing activities with business objectives.
• Engage with external partners and agencies to enhance marketing initiatives.

Qualifications and Experience:

• Bachelor’s Degree/ Diploma in Marketing or MBA in Marketing; a qualification in Public Relations will be an added advantage.
• 7-10 years of working experience in an industrial B2B marketing role, with at least 3-4 years in a managerial capacity.
• Experience in marketing technical products will be an added advantage.
• Membership with the Chartered Institute of Marketing (CIM) will be an added advantage.

Skills and Competencies:

• Strong leadership and team management skills.
• Excellent communication, interpersonal, and negotiation abilities.
• Proficiency in digital marketing tools, analytics, and CRM platforms.
• Exceptional problem-solving and strategic thinking capabilities.
• Ability to work under pressure and meet tight deadlines.

Why Join Our Team?

• We are an industry leader offering an excellent platform for professional growth and a chance to make a significant impact in the marketing landscape. If you are a dynamic and innovative marketing professional, this is an opportunity to take your career to the next level.