Marketing Assistant at Strathmore University

Basic job summary:

The School of Tourism and Hospitality is looking to recruit a marketing assistant on temporary basis who will support the marketing activities of the school. The marketing assistant will have a good understanding of the hospitality and tourism industry and will have the ability to assess the needs of the client and market the STH programs towards achieving the target numbers. They will also build and cultivate sustainable key relationships with potential partners, both internally and externally.

Duties & Responsibilities:

Business development:

• Carrying out sales and marketing activities, identifying and following up on sales leads aimed at generating more business opportunities for growth and development.
• Maintaining and developing relationships with new and existing clients;
• Developing and build industry linkages.
• Identify and attend networking activities to interact with potential clients.
• Identify, propose and explore new opportunities for training and executive education.
• Prepare and submit a marketing strategy and report to the marketing executive for oversight and guidance.
• Participate in and coordinate internal and external marketing events for the school in collaboration with the marketing executive.

Program Management and administration:

• Ensure that the admission process is follow and executed from start to end in line with the procedures.
• Verify all documents received as part of the admission processes and in liaison with the admissions office.
• Working closely with support departments like communications and marketing to ensure marketing materials are procured in time and as per the guidelines provided.
• Continually devise ways to increase customer satisfaction and deepen client/partner relationships and maintain lasting client and partner relationships.
• Support the marketing executive in the establishment and running of the STH alumni chapter and events.

Budgetary Responsibilities:

• Responsible for Revenue targets and achievement of target student numbers.
• Report and discuss activity schedules and plans, within budget parameters by working with the school manager and the team to establish and achieve revenue goals.

Other Duties: Perform other duties as may be assigned by the supervisor.

Minimum Academic Qualifications:

Academic Qualifications

• Bachelor’s Degree in a business-related course with a minimum of Second Upper Class.

Professional Certification and Training

• Professional course in a marketing-related field will be an added advantage

Work Experience

• At least five (2) years relevant industry working experience – with proven track record in business development, managing client relationships and account management
• Experience in digital marketing and the strategic use of social media and other digital services as business tools will be an added advantage

Competencies and Attributes

Competencies

• Proficient in Microsoft Office Suite
• Expertise in digital marketing and strategic use of social media and digital services business tools

Personal Attributes

• Excellent interpersonal and communication skills are essential.
• Must be highly motivated and possess demonstrated planning and organization skills with attention to detail.
• Ability to work well under pressure and meet deadlines.
• Self-initiative and sense of responsibility.
• A strong decision maker and strategic thinker.
• Team player, with ability to work with different internal and external stakeholders with patience and diplomacy
• Should uphold sense of ethics and integrity.