Marketing Associate at BFA (Bankable Frontier Associates)

About the role

We are looking for a Marketing Associate who can support the marketing strategy and partner communications for projects at BFA Global. The ideal candidate comes with 4-5 years of work experience in crafting communication strategies for organizations, disseminating insights in interesting and novel ways, and leading with a data-first mindset to marcomms.

In this role, you’ll also have the opportunity to work with cutting-edge financial institutions and startups that are improving the livelihoods and financial health of low-income people around the world. You’ll consult with these organizations on their own communications and marketing strategies. You will spend ~50% of your time working on Catalyst Fund as part of this role. Within the Catalyst Fund, you will get a chance to work with a number of innovative founders across several business models and sectors, and build the next generation of solutions for underserved consumers living in low-data, low-trust and low-bandwidth environments in emerging markets.

What You’ll Do

As a Marketing Associate, your responsibilities will include:

• Crafting effective communication strategies for our projects and clients/ partners. Areas of work include branding strategy, social media communications, messaging and positioning, web content management, and more.
• Running marketing diagnostics exercises and experiments to find and iterate on the most effective and optimal growth channels
• Supporting the Communications team with internal stakeholder management, partner management and related comms activities
• Supporting marketing sprints with startups to understand their funnel from acquisition to referral and optimize with a data-driven approach
• Additional tasks will depend on project requirements determined by our client-driven work

Qualifications & Requirements:

• 4+ years of experience in a marketing or communications-focused role
• Strong experience in designing effective communication strategies that are tailored to your target audience, in addition to knowledge of social media communications management
• Ability to think critically and analytically about problems to come up with creative solutions
• Confidence to work independently but with an openness to soliciting support and feedback when needed
• Expertise in analyzing marketing data and ability to offer meaningful recommendations based on data
• Must demonstrate the ability to think on your feet. Ability to work in a fast-paced environment, with strong attention to detail for all tasks, even virtually
• Ability to complete tasks in a timely manner while balancing several assignments with inputs from multiple team members
• Ability to run experiments to optimize different communication channels based on performance

Any of the following will be considered a plus:

• Experience with fintech products and services or climate tech
• Familiarity with financial inclusion and digital financial services innovation for low-income populations, economic development or social business sector
• Familiarity working globally across time zones with colleagues who have different cultural and language backgrounds
• Experience with supporting businesses aimed at low-income populations and/or in low-connectivity environments (i.e. USSD or SMS-based products)
• Fluency in English
• Spoken and written language proficiency in French, Swahili, Akan, Hausa, Igbo or Yoruba is an advantage