Marketing Associate at Grounded

• We are looking for a highly organized, detail-oriented Marketing Associate to act as the primary point of contact and internal owner for our external marketing firm, as well as a key execution partner across community, e-commerce, retail, and content needs.
• This role is responsible for ensuring marketing outputs are clear, accurate, on-brand, and operationally usable - from WhatsApp messages and product descriptions to coupons, loyalty schemes, point-of-sale materials, and training content.
• The Marketing Associate is a coordinator, translator, and executor, connecting commercial intent, creative output, and technical implementation across teams.

What You’ll Do

• Marketing Firm & Campaign Coordination (Primary Ownership)
• Serve as the day-to-day point of contact for Grounded’s external marketing firm.
• Translate internal priorities into clear briefs, timelines, and deliverables.
• Review and quality-check outputs for accuracy, brand alignment, and practical use.
• Coordinate internal feedback and ensure timely implementation.
• Track campaigns, assets, approvals, and documentation for internal visibility.
• Community Management & Outbound Messaging
• Own Grounded’s WhatsApp communities and outbound customer communications.
• Draft and schedule approved outbound copy for launches, education, reminders, and promotions.
• Maintain consistent tone and clarity across WhatsApp, SMS, and direct channels.
• Coordinate closely with Customer Service and Sales to reflect real-time customer needs and realities.
• Own Grounded’s LInkedIn profile, posts, and replies
• Retail & E-commerce Marketing Support
• Own short and long product descriptions for the Grounded website and retailer portals.
• Ensure correct photos, formats, and copy (descriptions) are available and up to date for:
• Grounded e-commerce
• Retailer websites and onboarding portals
• Coordinate updates to ensure consistency across platforms, SEO alignment, and accuracy.
• Support launches, bundles, seasonal promotions, and range updates.
• E-commerce Promotions, Coupons & Loyalty Schemes
• Act as the point person for managing e-commerce coupon, wallet credit, and loyalty scheme strategy and coordination.
• Own the marketing and customer logic behind promotions, including:
• Discount codes and coupons
• Store credit / wallet credits (refunds, goodwill, campaigns)
• Loyalty or repeat-purchase schemes
• Translate commercial and marketing objectives into clear briefs for the tech / web development team.
• Coordinate setup, testing, timing, and go-live of promotions across systems.
• Ensure Customer Service and Sales teams are fully briefed on mechanics and usage.
• Maintain documentation of active and historical promotions to prevent errors, duplication, or customer confusion.
• Creative & Design Support (POS, Visuals, Photography)
• Support the design and rollout of point-of-sale materials (signage, shelf talkers, posters, flyers).
• Coordinate basic product photography needs, including shot lists and asset organization.
• Work with designers or agencies to ensure assets are practical for retail, markets, and sales teams.
• Maintain a clean, well-organized library of approved creative assets.
• Copywriting & Brand Language Ownership
• Draft and maintain copy across multiple formats, including:
• Blog posts and newsletters
• Training materials and product guides
• Customer service scripts and FAQs
• Approved brand language, phrasing, and “words”
• Ensure all copy reflects Grounded’s education-first, values-led approach.
• Provide ready-to-use copy for Sales, Training, and Customer Experience teams.

What You’ll Need

• 1–3 years of experience in marketing, communications, or a related role.
• Strong writing and editing skills with exceptional attention to detail.
• Design skills with an attention to brand book / style guide.
• Comfort coordinating with agencies, designers, and technical teams.
• Ability to manage multiple workstreams without losing quality or deadlines.
• Practical understanding of digital marketing, e-commerce, and customer communication channels.
• High ownership mindset - tasks are tracked, closed, and documented