Marketing Associate at Peoplelink Consultants Ltd

Responsibilities

• Develop and execute innovative, territory-specific marketing strategies to drive revenue growth across all product lines.
• Oversee day-to-day execution of marketing activities, ensuring all franchise sites and marketing materials align with the Jibu brand standards.
• Coordinate digital marketing and social media activities.
• Plan and coordinate activations, events, and promotional campaigns (ATL & BTL).
• Work with agency partners and franchisees to deliver marketing campaigns tailored to regional markets.
• Support in designing marketing collateral aligned with Jibu's brand and assisting franchisees with localized materials.
• Track campaign performance, gather customer feedback, and recommend improvements.
• Conduct market research to understand customer needs, competition, and trends.
• Prepare regular reports on sales and marketing activities for management review.
• Work closely with sales, operations, and customer service teams to ensure effective execution of campaigns and initiatives.
• Provide support and direction to franchisees on all marketing activities.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2-3 years' experience in sales, marketing, or customer engagement. Strong communication, interpersonal, and organizational skills.
• Basic skills in budgeting and project coordination.
• Proficient in Microsoft Office and familiar with social media platforms.
• Graphic design skills (e.g., Canva, Adobe Illustrator, Photoshop) will be an added advantage.