Marketing Asst. Manager / Manager at LG Electronics Africa

Key Responsibilities:

Marketing

• Brand management
• Strategic IMC marketing campaign planning for new product launch
• Marketing media mix optimization
• Creative development and campaign management
• Setting the key performance index and measure the effectiveness of the marketing activities.
• enhancing website traffic and conversion based on understanding the key metrics of digital marketing
• PR Planning and execution

Digital & e-commerce

• Setting e-commerce strategy for segmented targeting and model mix
• Managing e-commerce platform
• Enhance traffic to the website and enhance the conversion through various marketing vehicles.
• Marketing media mix optimization (including Google / Meta / Criteo / Affiliates)
• Setting the key performance index and measure the effectiveness of the marketing activities.
• Data analysis

Qualifications, Experience and Skills:

• Experience: Minimum 5 years experience in similar role.
• Education: Bachelor degree in Marketing or similar educational background / MBA is a plus.
• Language: English

Skills required:

• Excellent PR / communication, presentation, negotiation and persuasion skills
• Highly self-motivated and able to work both independently and within a team environment
• Cultural awareness and comfortable working for global companies with complex reporting structure
• High achiever, flexible, proactive and result oriented (complete tasks as per due date)
• Excellent MS Office skills
• Knowledge in Electronics market