Marketing Business Partner at Old Mutual Kenya

Job Description

Reporting to the Head of Marketing, this role offers a unique opportunity to act as a truly focused Business Partner to the BUs, sitting within the marketing department. The successful candidate will deliver insightful analysis to answer key business questions that directly influence and deliver the businesses short- and long-term marketing strategy.
Manage the Agency distribution network to achieve the individual business unit revenue targets.

Business Support

• Develop marketing strategies for the business in respect to BU yearly respective business plans.
• Developing & executing marketing campaigns (ATL & BTL) in support of BU objectives
• Supporting sales and lead generation activities
• Working closely with various teams in enhancing the marketing strategies developed. These include but are not limited to communications, PR, digital, PR, responsible business and brand management.
• Monitor adherence to controls within the organization especially in risk monitoring & management as well as expense management. 
• Enable the attainment of synergies across the various units through the development of activities that have cross-function application and adaptation to enable achievement of Integrated Financial Services.

Management of the Sales force

• Ensure that set business targets are met through agency distribution.
• Ensure that the sales team meet the key parameters of activity, production and persistency.
• Recruit suitable sales agents that match the sales profile of the company, train and develop them and ensure that they are motivated to meet their targets.
• Supervise Unit Managers to ensure that they meet their targets.
• Ensure that the company products are presented correctly to prevent mis-selling.
• Develop sustainable reward systems to motivate agents and other producers.
• Develop marketing strategies in order to increase market share.
• Provide leadership to the Sales force.
• Support product development initiatives.

Market Strategy

• Directly partner the marketing team at all levels to support the development of appropriate marketing strategies.
• Support both financially and analytically towards their goals and priorities of the business.
• Work with the marketing leadership team to build financial business cases to support large scale investment.
• Continually challenge current thinking and make recommendations on how to optimise business opportunities and minimise risk/cost to the business.
• Evaluate and report actual versus planned outcomes of marketing strategies and plans.
• Manage the budgeting and forecasting process for the department and for individual campaigns.

Required Experience

• 5-8 years hands on marketing experience
• Strong leadership capabilities
• Minimum 2 year work experience in a similar partner marketing function beyond field and digital marketing
• Prior experience in business partnering with sales, marketing, or insurance/financial industry.

Educational Requirement

• Bachelor’s degree in Business or related field
• Professional qualifications in Marketing

Technical Skills:

• Customer centricity
• Excellent MS Excel and financial modelling skills
• Strong communication skills, able to accurately and effectively communicate with peers and leaders in other groups both verbally and in writing.
• Strong analytical, problem-solving and logical reasoning skills

Generic Competencies:

• Relevant product and industry knowledge
• Strong technical business, sales, marketing or operations skills;
• Stakeholder management
• Change management
• Outstanding analytical skills, strong experience interpreting test results & drawing conclusions
• Developing Self/Others
• Culture sensitivity on Diversity, Equity and Inclusion

Education

Bachelors Degree (B): Business (Required)