Marketing & Communication Officer at ABC EXPAT

The Marketing officer will be responsible for coordinating marketing activities, developing marketing content, making service announcements through media platforms, and monitoring consumer reaction to the brand. He/she will also oversee the design, development, and communication of marketing strategies designed to establish company product brand on a day-to-day basis to ensure the brand is generating new customers and satisfy existing ones.

Responsibilities

1. Community management: promoting ABC Expat services on social media platforms with LinkedIn as the priority platform
2. Marketing: design communication artworks for brand visibility
3. Communication: write blog articles and newsletter content to raise brand awareness
4. Sales: assist sales team with identification of leads through sales acquisition channels
5. Public Relations: Coordinate the design of promotional material used for events
6. Manage ABC Expat’s website and address client’s queries
7. Manage ABC Expat’s social media pages,
8. Network with industry experts and potential clients to drive brand awareness
9. Track ROI for marketing campaigns
10. Join social media groups and professional platforms to discuss industry-related topics
11. Gather customer feedback to inform sales and operations teams
12. Assist in planning and Organization of Company events within the allocated budget
13. Create sales opportunities for future events during client liaisons and during events, by possessing a strong working knowledge of the company to further these sales opportunities

Profile

1. Bachelor’s degree in Marketing, Public relations, Communication, or related field
2. A minimum of 4 years’ experience proven work experience in Communication & Marketing.
3. French proficiency is an added advantage.
4. Experience in Word press, SEO and Google Analytics is a MUST
5. Hands-on experience with web content management tools, like WordPress, Mail Chimp
6. Proficiency in community management on social media (LinkedIn, Facebook & Instagram)
7. Computer use competency (Office 365, Microsoft Team, platform, Perfex, etc.)
8. Knowledge of Adobe Photoshop, In Design and Illustrator is an asset.
9. Excellent writing skills & presentation skills
10. Time management skills and ability to manage multiple projects simultaneously
11. Understanding of communications, public relations & marketing best practices
12. Ability to think strategically and identify ways to improve communication efforts
13. Must be resourceful and take initiative even when given minimal direction

This position is to be filled immediately & offers a great career plan within a fast-growing company.