Marketing Communications Consultant at Flone Initiative

Scope of Work

Research and Analysis

• Conduct a brand audit of existing materials to identify gaps and strengths.
• Engage with Flone Initiative stakeholders to understand the organization’s ethos,
• audience, and aspirations.

Core Brand Elements Development

• Refine or update existing branding components (logo, tagline, etc.) as needed.
• Define and document core brand elements, including:
• Logo and its variations (primary, secondary, monochrome).
• Typography (primary and secondary fonts, size hierarchy).
• Color palette with detailed codes (CMYK, RGB, HEX).
• Iconography and graphic elements.

Brand Voice and Messaging

• Develop a tone of voice and messaging framework tailored to Flone’s audience.
• Provide examples of core messages, taglines, and content style.

Brand Guide Manual Design

• Design a visually engaging and user-friendly Brand Guide Manual
• Include practical guidelines for implementing the brand across: print materials (brochures, posters, letterheads, etc.), digital platforms (social media, websites, email newsletters),presentations and reports, and event branding and signage.

Templates and Assets

• Provide customizable design templates for core materials (e.g., PowerPoint slides, social media posts, business cards, etc.).
• Deliver high-quality digital assets for all brand elements.

Capacity Building

Conduct a training session for Flone Initiative’s team to familiarize them with the Brand Guide Manual and its practical applications.

Deliverables and Timeline

• Inception report with research findings—Week 1
• Draft brand elements and concept designs—Week 3
• Draft Brand Guide Manual (design included)—Week 5
• Final Brand Guide Manual (print and editable formats)—Week 7
• Training session and delivery of templates—Week 8

Qualications and Experience

The consultant/firm should have:

• Proven experience in branding and visual identity development, particularly for NGOs or
• social organizations.
• Expertise in graphic design, branding, and communications.
• Strong design portfolio, showcasing brand guidelines and manuals.
• Ability to integrate themes of gender equity and sustainable mobility into branding.