Marketing Coordinator at Accor

Job Description

• Coordinate with suppliers quotations for print production of collateral.
• Coordinate with purchasing any outstanding purchase requisitions.
• Collection of press clippings and build up a press archive.
• To maintain a database for media, suppliers and events companies. 
• To maintain the hotel photo library and filing.
• To ensure that an efficient and accurate filing system, both manual as well as electronically is maintained at all times.
• To respond to queries on social media pages 
• To support the marketing manager in generating content for social media pages.
• To track performance of social media pages on a weekly basis. 
• To maintain a database of key influencers for both hotel stays and dining in the restaurants.
• Ensure media or VIPs stays and reviews are communicated to other departments and all special requirements are noted and met.
• To assist the Marketing Manager in developing and implementing effective PR and advertising strategies.
• To liaise with appointed advertising agency or in-house graphic designer with design and lay out coordination and production of stationary, collateral, ads, brochures and graphics.
• To support the marketing manager in organising and conducting photo shoots.
• To track and maintain information about competitors’ marketing and communication activities in Kenyan market (promotions, offer, articles, advertising, collateral) and to develop and update a filing system for all information.
• To track and maintain information on Food & Beverage trends and competitors activities.
• Act as the liaison between the hotel and the appointed agencies to generate awareness, develop press releases, news releases and photo captions for the hotel according to the marketing objectives.
• To assist the Marketing Manager to create property press kits, press releases and creative communication of news worthy items with the PR agency.
• Regular update of the press kits.  
• To develop and maintain active contacts with the press and key overseas media.
• To build a database of key media contacts, opinion makers and local VIP’s.
• To assist the Marketing Manager to ensure adequate targeted publicity and coverage of the hotel’s positioning, promotional programs, corporate image building and other activities.
• To assist the Marketing Manager in developing sales promotions with external partners such as embassies, organizations, credit card companies, banks, department stores, airlines, etc.
• To ensure the hotel’s web pages and OTA pages are up to date and advice on keeping site dynamic for Internet related exposure and advertising.
• To ensure the correct policy and brand standards are followed by the hotel in all marketing collateral, advertising and E-Commerce.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 2-3 years of experience in a marketing role, preferably within the hospitality or luxury sector.
• Proven track record in developing and executing successful marketing campaign.
• Strong understanding of digital marketing, social media, and content creation.
• Excellent written and verbal communication skills.
• Proficiency in marketing software and analytics tools.
• Creativity and ability to develop engaging content and campaigns.
• Strong interpersonal skills and ability to work collaboratively with teams.
• Detail-oriented with excellent organizational skills.
• Ability to work under pressure and manage multiple projects simultaneously.
• Passion for luxury brands and understanding of high-end clientele
• Experience in the luxury hospitality industry is a plus.
• Knowledge of local market trends and consumer behaviour in Nairobi.
• Professional certifications in marketing are advantageous.
• Proficiency in additional languages is an added advantage.